Steps to Perform SERP Analysis in 5 Steps: A Quick Guide (2024)

Search engines serve millions of users per day looking through answers to their questions or solutions to their problems. With Google undoubtedly acquiring the highest popularity among these search engines, marketers or businesses focus heavily on generating traffic on Google. In this process, the Search Engine Results Page (SERP) has a role to play. Hence, the marketers should familiarize themselves with its importance and the steps to perform SERP Analysis.

Google is updating its search algorithm thousands of times per year, which makes up to 9 times per day. The majority of these changes go unnoticed; however, every once in a while, Google introduces a change so fundamental that it disrupts the way we do SEO forever.

In today’s competitive market, SEO marketing is more important than ever. It is the most significant source of organic traffic, according to a Brightedge report

Steps to Perform SERP Analysis in 5 Steps: A Quick Guide (1)
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SEO is worthy of a significant level of attention and effort because it aims to have your website appear on page one of the search results. As every brand in the world is fighting hard to rank high on its most valuable keywords, it is advisable to correctly focus on your SEO marketing efforts.

So, where to begin?

The keyword research process is the essence of successful SEO practices. If you want your website to rank for a specific keyword, you first need to know what’s currently ranking and why. And, how would you achieve that? Through the most fundamental step in the keyword research process, SERP Analysis.

What is SERP Analysis?

SERP stands for Search Engine Results Page. It is a valuable tactic to assess your chances of outranking the competition by reviewing the top-ranking web pages for a particular keyword or subject. SERP Analysis is also eligible to uncover how a competitor may have achieved a specific position on the results page. Moreover, it also includes testing SERP features to ensure that your content is relevant to the search intent.

As one primary goal of SEO would be to have your website appear on page one of the search results when users search for a specific keyword. Say you’re wordpress development agency; for example, you’ll be targeting to appear on a page one listing for anyone searching for ‘wordpress development agency.’ However, when you type your search into Google, your business page is not very likely to appear on the first page of search results, at least not yet.

It’s time to analyze the search results.

It’s a smart step to figure out how those other businesses did it, what you might do differently, and whether the expected amount of traffic from this keyword is worth the cost and effort at this stage.

Besides rankings, the SERP has many elements, such as featured snippets, “people also ask for,” locations, images, related searches, etc. Using such data to optimize your website so that it has the best chance of ranking is known as SERP analysis.

The advantages of conducting a SERP Analysis?

When performing keyword research, you can acquire technical details about each keyword, such as search frequency, complexity, and value. Although, much of this is just surface-level information. And you need to go even deeper if you wish to develop your website to get the best SEO results.

When you follow the steps to perform SERP Analysis, you’ll cover several different data points related to Domain and Page Authority, Link Metrics, Content Types and Formats, SERP Volatility, and User Intent to:

  • Take opportunities to outperform your competition
  • Make sure you picked relevant keywords for your niche
  • Identify new keywords and backlink opportunities
  • Find creative content ideas
  • Make sure you can get meaningful traffic from a given term
  • Determine a target word count range for your content
  • Find ways to optimize for featured snippets
  • Make sure you maintain top rankings
  • Overall, increase organic traffic, generate more leads, and increase sales due to excellent SEO performance.

Running a SERP Analysis is a vital step in any SEO strategy and planning process. So how would you keep track of all the information and carry out the analysis efficiently?

Steps to perform SERP Analysis

Step 1: Keyword research

For starters, if you’re planning on running a SERP analysis, it is beneficial to assess the existing content available online for the keywords that you’re targeting to rank for. It allows you to keep a pulse on what’s working for those keywords.

In another scenario, you should also keep an eye on keywords that are otherwise related to your website’s industry/niche or parallel industries. Apart from understanding the competitive landscape, you’ll also need to understand what’s going on in your industry.

Step 2: Identify the search intent

The next step in the SERP is to verify each keyword’s search intent and make sure that they are relevant to the topic that your post is trying to cover. Moreover, while carrying out the analysis, you’ll want to examine the intention behind the user’s searches. For example, if you’re aiming to rank for ‘Adobe Photoshop user manual,’ you should be considering whether the user is looking for a technical guide or an actual informative guide walking through the functions step-by-step (the kind for a beginner).

Step 3: Competitive Analysis

When doing SERP analysis, it’s essential to check out who you are competing with and measure how difficult it will be for your site to rank.

Before attempting to rank for a keyword, you need to make sure of the following:

  • Pages from top domains like Wikipedia, Quora, or an industry authority like HubSpot aren’t clogging up the SERP (for marketing).
  • The best content piece in the SERP has information that you can improve tenfold.
  • There’s an interesting angle that no one is talking about that you can incorporate right away into your post.

Steps to Perform SERP Analysis in 5 Steps: A Quick Guide (2)

Step 4: Find ranking opportunities.

To achieve the target of ranking the post, you need more than just well-written content. Spotting the ranking opportunities like these come in several types and forms, so here’s a list of potential choices to consider:

  • Keywords you’re already ranking for but not as #1 or feature snippet.
  • If all of your competitors’ content seems to be the same, take a different approach to the subject.
  • Alternatively, use keywords that your competitors aren’t ranking for.

Step-5: Optimize your content

The final action is to follow the best content practices and stay one step ahead of the competition. If you’re developing new content or upgrading an existing one, you still need to optimize. That’s why it’s crucial to perform frequent SEO audits on your site to make sure that it’s easy for Google to navigate and that you’re getting the most out of your investment.

  1. Ahrefs Local SERP Analysis tool

    Ahrefs claims its keyword explorer to be ‘a complete keyword research tool on the market.’ Along with that, it also provides a rank tracker to improve a successful content marketing strategy. And the platform specifically offers a local SERP Analysis tool. You can conduct searches from anywhere. You’ll also get a domain ranking, difficulty score, and backlink count from the checker. Additionally, it also displays graphs of location history and monitors individual pages inside the search engine results.Steps to Perform SERP Analysis in 5 Steps: A Quick Guide (3)

  2. SE Ranking

    SE Ranking provides an accurate Google ranking checker tool that monitors all the keywords in real-time and analyses their positions thoroughly. It allows you not only to track your current rankings in Google but also shows a retrospective picture of your and your competitors’ positions for relevant keywords from February 2020 within the SERP competitors section. Tracking rivals has never been so easy: add up to 20 competitive domains to your project and get data on their movements in Google for your keywords.Steps to Perform SERP Analysis in 5 Steps: A Quick Guide (4)

  3. Moz Pro SERP Analysis tool

    Another commonly used resource tool for tracking keyword output and SERP visibility is the Moz Pro SERP Analysis Tool. This powerful SERP analysis tool will help you quickly evaluate the efficacy of your SEO efforts. Moz Pro will also track keyword position so you can get a better idea of how volatile the phrases you’re targeting are. This SERP checker tool provides detailed snapshots of your keyword rankings over specific periods, ensuring that you can still base your decisions on accurate data. Consider Moz Pro SERP Analysis Tool before signing up for an SEO checker.Steps to Perform SERP Analysis in 5 Steps: A Quick Guide (5)

  4. RankActive

    RankActive is one of the best keyword ranking checker software. It helps you analyze SEO strategies employed by competitors in your industry to give you a competitive advantage when creating your own strategies. RankActive can also help find the right keywords for your SEO and offers many other amazing features that can help you in your overall search engine optimization campaign.

    Steps to Perform SERP Analysis in 5 Steps: A Quick Guide (6)

  5. SEMRush Position Tracking tool

    SEMRush’s Position tracking tool checks search rankings and facilitates competitor analysis. The tracker offers keyword analytics on search rankings in great detail. Using this tool, you can monitor the rankings of a website’s domains, subdomains, and directories. It enables you to organize keywords into groups using tags and lists.
    Steps to Perform SERP Analysis in 5 Steps: A Quick Guide (7)

  6. Ubersuggest

    Ubersuggest enables you to gain insight into the tactics that are effective for others in your market so that you can implement, develop, and gain a competitive advantage. It offers comprehensive reports on every domain or keyword. The platform would examine the domain for organic traffic, monitored keywords, backlinks, and any crucial website errors. Furthermore, this tool allows you to view top traffic pages as well as complete site audits. If you are looking for a full-service SEO checker and analysis tool, Ubersuggest has all the essential features to improve your SEO campaign.

Steps to Perform SERP Analysis in 5 Steps: A Quick Guide (8)

Use SERP Analysis to qualify your keyword strategy

Growing your rankings is a crucial way to improve your online presence. With so many powerful choices to consider, choosing which is best for your upcoming campaign can be challenging. Ultimately, it would help if you found a solution that is both cost-effective and feature-efficient.

Here are few key takeaways to consider while implementing the suggested steps to perform SERP analysis:

  • Competitor analysis is integral to SEO.
  • Going down the road less traveled and getting hold of potential customers who are using more precise search terms can be proven as a more innovative, more reliable, and cost-effective method.
  • Optimize your content frequently to maximize your chances to grow your business.
  • Don’t forget the SERP intent. If you generate content that does not suit the SERP purpose, it will not rank, regardless of how brilliant the piece is.
  • Using the SERP to your advantage will help you approach SEO economically for your company and build your brand as an authority in your sector.

Succeeding at SEO might sound demanding and complex, but in the end, it’s worth it. No matter what your SEO goals are, gear up your game by streamlining your strategies effectively with help of these steps to perform SERP analysis.

Steps to Perform SERP Analysis in 5 Steps: A Quick Guide (2024)


Steps to Perform SERP Analysis in 5 Steps: A Quick Guide? ›

Components of a SERP. There are four components of an SERP: paid search ads, organic search results, local search results and related searches. Paid search ads – Paid search ads come in many forms and styles. At one point you could find paid search ads on the top and side of a search results page.

What are the four components of SERP? ›

Components of a SERP. There are four components of an SERP: paid search ads, organic search results, local search results and related searches. Paid search ads – Paid search ads come in many forms and styles. At one point you could find paid search ads on the top and side of a search results page.

What are the basic elements of Google SERP? ›

Here are the most common types of search result visual elements that you might see in Google Search:
  • Text result. Rich result. Image result. Video result. ...
  • Favicon. Site name. Visible URL. Domain. ...
  • Attribution. Title link. Snippet. Byline date. ...
  • Image thumbnail. Attribution.
  • Video thumbnail. Title link. Attribution. Upload date.

What is the SERP analysis? ›

SERP analysis is the process of exploring search engine results pages in order to discover what top ranking websites are doing to be in such good positions (and what you can do to outrank them).

What are the 3 common elements for each result on SERP? ›

SERP features are elements that appear on Google's search engine results page that go beyond the traditional “10 blue links”. Common examples of SERP features include Featured Snippets, Knowledge Panels, video carousels and image packs.

What are the steps will consider to get listed in SERP through SEM? ›

  • Step 1: Keyword research.
  • Step 2: Identify the search intent.
  • Step 3: Competitive Analysis.
  • Step 4: Find ranking opportunities.
  • Step-5: Optimize your content.
Apr 14, 2021

What is a typical SERP plan? ›

A SERP generally takes on the form of a cash value life insurance policy. Companies buy an insurance policy of an agreed-upon amount for the employee. The company gets tax benefits because it pays the premiums on the insurance. Even if the employee quits, the company still has access to the insurance's cash value.

What is SERP in simple words? ›

Search Engine Results Page (SERP) The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads.

What are the two types of results you can find on SERP? ›

SERPs typically contain two types of content – “organic” results and paid results.

What are some of the most popular SERP features? ›

8 Most Important SERP Features
  1. Advertising Banks. Every digital marketer and SEO professional knows there are two types of Google search results — organic results and paid results. ...
  2. Featured Snippets. ...
  3. Rich Snippets. ...
  4. Image Packs. ...
  5. Video Carousels. ...
  6. Knowledge Panels. ...
  7. “People Also Ask” Boxes. ...
  8. Local Map Packs.
Feb 2, 2022

What are the five elements of a search engine? ›

Dialog: the five elements of SERP (search engine results page) The five elements of a search engine are: documents, index, user query, ranking model and results page (SERP).

How many types of SERP are there? ›

Basically, the SERP consists of three types of search results: organic results, paid results, and rich results enhanced with different features, such as images, videos, rating stars, etc.

What makes a good SERP? ›

Produce High-Quality, Relevant Content

Google wants to provide users with the most relevant answers to their search query. To rank higher, your page has to accomplish two critical things. First, it has to be relevant for the search query, and second, it has to be high-quality content.

What is the best way to improve SERP ranking? ›

How To Improve SERP Rankings Using On-Page SEO
  1. Research Targeted Keywords. Keyword research is huge in the world of marketing. ...
  2. Create Quality Content. ...
  3. Understand Search Intent. ...
  4. Optimize Meta Description and Title. ...
  5. Optimize Media and Images. ...
  6. Update Your Content Over Time. ...
  7. Get More Backlinks. ...
  8. Create Guest Posts.
Sep 26, 2022

How do you optimize for SERP? ›

6 Ways to Optimize for SERP Features
  1. Answer frequently asked questions in short paragraphs.
  2. Optimize for featured snippets for keywords you rank for.
  3. Answer related questions.
  4. Optimize your content's format based on its purpose.
  5. Analyze the featured snippets to optimize for them.
  6. Study your competitors' snippets.
Mar 17, 2021

Why are keywords important in order to get the right SERP? ›

Your goal in ranking on search engines is to drive organic traffic to your site from the SERPs, and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get.

What are the 4 stages of search all seos need to know? ›

There are 4 stages of SEO: keyword research, readability check, linking, and marketing. While each is important on its own, you'll see the best results by ensuring the stages are supporting one another.

What are the four basic steps of search engine marketing? ›

How SEM works
  • Conduct keyword research and select a set of keywords related to their website or product.
  • Select a geographic location for the ad to be displayed within.
  • Create a text-based ad to display in the search results.
  • Bid on a price they are willing to pay for each click on their ad.

What are the different types of SERP plans? ›

Also, the “deferred” structure of the plan results from an underlying agreement to provide a certain benefit at a future date. There are two types of SERPs: (1) Unfunded; and (2) funded. An unfunded SERP is when the employer contractually promises to pay certain compensation-related benefits at a date in the future.

What are the basic elements of SERP in SEO? ›

Google's SERPs can show various elements: the search results themselves (so-called snippets), a knowledge graph, a featured snippet, an answer box, images, shopping results and more. Depending on the type of query and the data Google finds, some of these elements will show up.

What are the three stages of ranking? ›

The three stages of ranking are: discovery, relevance and authority.

What is the difference between SEO and SERP? ›

What Is the Difference Between SEO and SERP? SEO is an acronym for Search Engine Optimisation, whereas SERP is an acronym for Search Engine Results Page.

How does SERP works? ›

SERP (Search Engine Result Page) is a page with a list of results that a search engine displays after a user submits a search query. There are various types of results that can be displayed in SERP – Organic results, Ads, and other SERP features (e.g. Featured Snippet, Sitelinks, etc.).

How do I check my SERP for keywords? ›

To check SERPs for your website's target keywords daily, you can use the Semrush Position Tracking tool. This tool gives you reports and dashboards to benchmark your website's SERP visibility against the competition. Check SERP versions across desktop, mobile, and tablet for any geographic location.

What are the first 5 search engine? ›

There was so much interest that instead Netscape struck deals with five of the major search engines: for $5 million a year, each search engine would be in rotation on the Netscape search engine page. The five engines were Yahoo!, Magellan, Lycos, Infoseek, and Excite.

What are the top 5 most used search engines? ›

The Top 10 Most Popular Search Engines In The World
  • Google.
  • Microsoft Bing.
  • Yahoo.
  • Baidu.
  • Yandex.
  • DuckDuckGo.
  • Ecosia.
Mar 28, 2023

What are the 5 areas where search engine looks for keywords to calculate page relevance? ›

The 5 Most Valuable Places for Keywords on Your Website
  • Forget The Keyword Tag and Keyword Stuffing. ...
  • Title Tag. ...
  • URL. ...
  • H1 Tag. ...
  • Body Text. ...
  • Image Name and Alt Attribute.
Feb 13, 2012

What is at the top of a SERP? ›

Featured snippets are pieces of content displayed at the top of the SERP. If a search query is made in the form of a question, featured snippets will choose content from a webpage that answers that question and display it above the organic results.

What are the 11 steps to improve SEO rankings? ›

11 Steps to Improve SEO Rankings
  1. Improve your page loading speed.
  2. Produce high quality content.
  3. Optimize your links.
  4. Optimize your site for mobile devices.
  5. Properly format your page.
  6. Encourage sharing on social media.
  7. Use keywords appropriately.
  8. Create clean, focused, and optimized URLs.
Feb 17, 2023

What is SERP positioning? ›

SERP positions are, simply put, the positions a website holds in organic search, for example, if your website is optimised well, it will normally hold the number one position when searching for your company's name.

What are the 4 types of keywords? ›

The four types of keywords to classify search intent are informational, navigational, commercial, and transactional.

Which are the 3 main factors that go into choosing a keyword? ›

While conducting your SEO keyword research, there are three factors you must consider: the individual keyword's relevancy, search volume and user intent. This will help you answer the simple yet imperative question of whether you want someone who is entering a particular phrase into Google to engage with your brand.

How do I choose a keyword to rank faster in SERP? ›

Bonus Keyword Ranking SEO Tips and Best Practices
  1. Optimize for Featured Snippets. Featured snippets are answer boxes that appear at the top of a “SERP” or search engine results page. ...
  2. Use the Primary Keyword Strategically. ...
  3. Optimize Meta Descriptions. ...
  4. Streamline Your Page Speed. ...
  5. Use Anchor Text With Keywords.

How do I scrape SERP data? ›

How to scrape Google search results (SERPs)
  1. Go to Google Search Results Scraper.
  2. Insert the keyword you want to scrape.
  3. Choose the number of pages for extraction.
  4. Set up country domain and language of search.
  5. Collect your data from Google search.
  6. View and download your data.
Oct 6, 2022

How many types of results are there in SERP? ›

paid search results. Organic search results and paid search results are the two result types on a SERP.

What are the different types of SERP? ›

Basically, the SERP consists of three types of search results: organic results, paid results, and rich results enhanced with different features, such as images, videos, rating stars, etc.

What is a SERP scraper? ›

SERP scraping is a term used to describe public search results data gathering from SERPs (Search Engine Results Pages) for various use cases: keyword research, SEO monitoring, digital advertising, and more.

How do I crawl Google search results? ›

Use the URL Inspection tool (just a few URLs)

To request a crawl of individual URLs, use the URL Inspection tool. You must be an owner or full user of the Search Console property to be able to request indexing in the URL Inspection tool.

Can you scrape data using Excel? ›

Did you know that Microsoft Excel has a built-in feature to extract data from website to Excel using Web Query? It allows you to perform web scraping and automatically collect public data from the internet. This article covers all the possible ways to extract public web data from websites with the help of Web Query.

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