How to write a copywriter CV [with copywriter cv examples] (2023)

If know how to write great copy, you should also know how to write a great copywriter CV.

A copywriter's main skill is crafting punchy, persuasive content to help businesses sell products or services. If you can apply those skills to your own CV, you should have no problem selling yourself to an employer.

Your copywriter CV will be the first sample of your writing that an employer reads. If you can't impress the hiring manager with a clean, engaging, easy-to-read document that sells you as a candidate, they’ll have to wonder if you're the right person for the job.

While your skills, experience, and portfolio will ultimately determine whether you land your dream job, you will still need a superb Copywriter CV if you want to land an interview.

In this guide, we will discuss:

  • How to write a copywriter CV that makes an impact
  • What sections you need for a copywriter CV
  • Some excellent copywriter CV example sections
  • How to use copywriter CV templates to improve your formatting
  • Some tips and tricks to help you write a superb copywriter CV

#1. Pick an excellent copywriter CV template

If you're a copywriter, words are everything. To write an excellent copywriter CV, however, you need to think about presentation and formatting as well.

One of the first things to consider when learning how to write a copywriter CV is how you organize your skills, experience, and qualifications visually. The best way to do this is to find a great CV template.

When selecting a template, consider the specific company you are applying to. If they are an older company with traditional values, use a more classic CV template, like VisualCV’s Corporate or Monte templates.

How to write a copywriter CV [with copywriter cv examples] (1)

How to write a copywriter CV [with copywriter cv examples] (2)

If they are a company with more modern sensibilities, however, you may want to choose a template like Nevis, which offers a little more colour and personality.

When you start with a stylish template, your copywriter CV is on the right track.

(Video) How To Write The Perfect Resume - Tips From A Professional Copywriter

It’s important to include your contact information near the top of your CV. The hiring manager has to know exactly where they can contact you, so you should make this information very obvious.

Your CV’s contact information section should include:

  • Name
  • City and state/province
  • Phone number
  • Email Address

If you have an online portfolio or a professional social media profile, you can link to them in this section. Linking directly to your personal website or LinkedIn profile is a great way to add credibility to your CV.

How to write a copywriter CV [with copywriter cv examples] (3)

How to write a copywriter CV [with copywriter cv examples] (4)

#3. Write an effective summary

In a CV, a summary is a short paragraph, usually 2-4 sentences or bullet points, that summarizes your core qualifications as an applicant. You may want to highlight some key skills, list some impressive highlights from past roles, or list some academic achievements. It’s important to showcase some of your most impressive details right at the top of your CV.

To write a great copywriter summary section, make sure to showcase qualifications that are relevant to the position. This might include your degree in English or Communications, your years of experience, or your successful projects in previous roles.

Creative and experienced copywriter with 5+ years of experience writing in the SaaS sector. Well-versed in using StoryBrand to develop an understanding of products and services to create compelling and meaningful narratives that connect with audiences. Overhauled the sales landing page for my current employer, resulting in a conversion increase of 200%.

#5. Showcase your work experience

Your work experience section is the focus of your CV. This will likely be the longest section with the most detail.

List your previous roles in reverse-chronological order, beginning with your current position and working backwards. Each role you list in your work experience section should include:

  • Your position or role
  • The company name
  • The dates you held the position
  • A bulleted list of your duties and achievements

When you describe each job, make sure to tailor the details to suit the job you are applying for. You should always highlight the most impressive and most relevant information. To do this, use the job posting to figure out what keywords, concepts, and job requirements and match your past experience.

For example, if the job description mentions that you should be able to use a specific content management software (CMS), like WordPress or Drupal, and you have that experience, include it in the work experience section. If the position requires writing product descriptions or ad copy, highlight any relevant experience you have with this aspect of copywriting.

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It’s also important to use active language to describe your work experience. Using words like led, organised, executed, built, and overhauled is a great way to make your experience sound skilled and energetic.

Finally, where possible, quantify your achievements using verifiable data. "Increased web traffic by 200% through SEO-focused writing" is far more impressive than "Wrote SEO content."

Work Experience


ABC DigitalNew York, NYSept 2018 - June 2022

  • Delivered high-quality sales copy on brief and on time for twenty B2B clients.
  • Planned, composed, tested, and edited whitepapers, presentations, pitch decks, digital assets, and thought leadership articles for business clients
  • Drove consistent branding for business on marketing materials and sales outreach emails
  • Day-to-day management of ABC Digital blog and email newsletter, delivering three blogs weekly.
  • Proficient in Adobe Experience Cloud, Salesforce

#6 Highlight your most relevant skills

Your Skills section is an important part of your copywriter CV. It’s where you can list your core competencies in a simple and readable format. This is a great way to let employers know what you are capable of.

A good skills section should have a mix of hard and soft skills. Hard skills are technical skills you’ve learned, like proofreading, content management, or using a specific software. Soft skills are interpersonal attributes like communication, organization, or time management.

To select which skills to highlight in your copywriter CV, make sure to read the job posting closely. The company will list their requirements, and it’s important to show that you have the skills they are looking for. Consider your skill set and emphasize the skills that best match the job description.

If you want to really highlight your skills section, you can make each skill its own heading and give examples of that skill as a bulleted list. With VisualCV, you can even add a strength rating to each skill.

How to write a copywriter CV [with copywriter cv examples] (5)

How to write a copywriter CV [with copywriter cv examples] (6)

For a more subdued Skills section, you can simply list skills in a bulleted list.


  • Attention to detail
  • Storytelling
  • Proofreading
  • Content Development
  • WordPress
  • Time management
  • Market research
  • Consumer psychology
  • Teamwork
  • StoryBrand
  • SEO
  • Spelling, grammar, and punctuation
  • Canva
  • Adobe Illustrator
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#7. List your education

It’s important to list your education on your resume.

While you don’t need a degree to become a copywriter, academic experience is an important part of your career story. A degree in English, journalism, or creative writing can be a great asset to a copywriting resume. Degrees unrelated to writing, like science or business, can also be an asset, especially when you are looking for become a copywriter in one of those fields.

When you write your Education section, list your most recent degree first and work backwards in order.

If you have been working in the industry for the last few years, your education section doesn't need to be too detailed. You can simple list:

  • Degree title
  • School name
  • Years attended

If you are a recent graduate without much work experience, however, you may want to include more details in your Education section. For example, you can add:

  • GPA (if it's above 3.5)
  • Relevant projects or coursework
  • Achievements or extracurricular activities that are highly impressive or relevant


Bachelor of Arts in JournalismNova Southeastern University2017 - 2020

#8. Include additional Copywriter CV sections

each section well, your CV will make an impact and land you interviews.

However, you might have some other qualifications that don’t quite fit in to those sections. If that is the case, you can add more sections to your CV.

Additional sections you may want to consider include:

  • Writing samples
  • Professional projects
  • Publications
  • Awards
  • Certifications
  • Volunteering experience
  • Interests

In particular, you should think about including a section with titles or hyperlinks to examples of your writing. As a copywriter, it’s important to have writing samples that you can show potential employers. Links to published work, writing samples, or a portfolio are a good idea on a copywriter resume.

Certifications, volunteering experience, and awards are also useful sections when applicable, especially if you have copywriting-related experience in those areas.

#9. Customize your CV

Employers often receive hundreds of applications for each job. To help speed up the hiring process, they often use an Applicant Tracking System (ATS). An ATS is a type of software that scans resumes for keywords and selects the best-matching ones for the hiring manager to review.

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If you want to have a successful job search, you’ll have to learn how to write a CV that beats the ATS.

To do this, you’ll have to tailor your CV to suit the job posting. The ATS will be looking for the specific words and phrases used in the job description, so you should customize your CV with those exact terms. For example, if the job lists "Proofreading," "Content development," and "WordPress," and you have experience in these areas, try to include these terms somewhere in your CV. The better your CV matches the job description, the better.

Copywriter CV example


A skilled copywriter with an editorial mindset, with experience developing digital content for websites, campaign microsites, videos, infographics, presentations, brochures, datasheets, EDM, blogs, press releases, social media, and sales enabling tools. Able to take ownership of a project and nurture fantastic relationships with managers and colleagues. Customer-centric and technology savvy, with a flair for writing and a good nose for PR opportunities. Very good at problem-solving and thinking outside the box. Thrive in a cross-functional environment and well-versed in working with virtual teams. Copywriting with a strong marketing spin.


  • Copywriting
  • Storyboarding
  • Content writing
  • Microsoft Office
  • Web content development
  • Adobe Experience manager
  • Google Analytics
  • Basic HTML

Work Experience

Senior Copywriter

Azure Events Management

  • Brand building through EDMs, Digital Marketing, Activation, and 360 Advertising.
  • Develop concepts and content for various bank websites to encourage spending, activating services, or engaging in the benefits of products and services.
  • Strategize and conceptualize events.
  • Create EDM invitations personalized to the IT staff of various IT companies.
  • Script dialogues for telemarketers.
  • Personalize motivational messages from IT companies to their sales outlets, salespersons, or consumers on gifts and cards.
  • Develop conceptual and strategic concepts for internal sales promotion programs for various IT companies.
  • Write for events and exhibitions through digital media, social media, print, and radio.
  • Generate video scripts for awards submissions and projects.

Creative Copywriter


  • Worked alongside the design team to come up with visually appealing concepts for sales and marketing collaterals.
  • Performed client servicing for HP and StarHub, including the development and creation of sales enablement collaterals such as brochures, fact sheets, whitepapers, infographics, cribsheets, sales decks, sales training videos, newsletters, interactive tools, and other requirements, from conceptualization to content creation.
  • Studied and analyzed customer needs to come up with appropriate angles and concepts for easy learning and effective selling.
  • Liaised with stakeholders, content owners, and agencies.
  • Developed knowledge on search engine optimization (SEO) to write copy that will rank high on search engine pages.
  • Developed content for print and web advertisements, press releases, newsletters, and advertorials.
  • Created, managed, and maintained content on the current corporate website and measured the impact of content on site visitors.
  • Wrote and translated content into user-friendly web assets.
  • Assisted in management and execution of RFP responses.
  • Collaborated with designers to compose conceptual, forward-thinking marketing copy.



  • Created concepts and ideas directly under the aegis of the Creative Directors and the Executive Director.
  • Produced a large portfolio of work related to corporate clients, FMCG products, and niche goods.
  • Developed content requirements across all mediums like radio, print, and television.
  • Generated measurable results for businesses and marketing firms via crisp, conversional copy.
  • Regularly produced press releases, website copy, email blasts, and promotional materials under tight deadlines.
  • Collaborated closely with clients to achieve a clear understanding of products and goals.
  • Created standout text that reinforced branding and/or increases sales.
  • Edited critical corporate correspondence and existing content with a results-oriented perspective.


Master of Communication SciencesStanford University

Bachelor of Business AdministrationUniversity of Pennsylvania

How to write a copywriter CV [with copywriter cv examples] (7)

How to write a copywriter CV [with copywriter cv examples] (8)


How to write a copywriter CV [with copywriter cv examples]? ›

Introduce yourself and your qualifications

Include your full name and the position title and explain why you're applying. Show the reader how this position aligns with your professional copywriting goals and how your experience and qualifications can benefit the employer.

How do you put copywriting on a CV? ›

Now, here's how to make a copywriter CV step by step:
  1. Pick a Proper Format for Your Copywriting CV. ...
  2. Write a Copywriter CV Profile. ...
  3. Create the Perfect Copywriter Work Experience Section. ...
  4. Make Your Copywriter CV Education Section Speak Volumes. ...
  5. Highlight Your Copywriting Skills. ...
  6. Add “Other” Sections to Your Copywriter CV.
Oct 5, 2022

What a copywriter resume should look like? ›

Follow these steps to write an effective copywriter resume:
  • Select your layout. ...
  • Include your name and contact information. ...
  • Write a professional summary. ...
  • Feature your work duties. ...
  • List your skills. ...
  • Mention your education. ...
  • Share your certifications. ...
  • Customize and proofread your resume.
Mar 23, 2023

How do you introduce yourself as a copywriter? ›

Introduce yourself and your qualifications

Include your full name and the position title and explain why you're applying. Show the reader how this position aligns with your professional copywriting goals and how your experience and qualifications can benefit the employer.

What are the 4 C's of copywriting? ›

What are the 4 Cs of copywriting? The 4 Cs are four principles that guide effective copywriting. To be clear, concise, compelling, and credible is essential for your copy to be understood, short, engaging, persuasive, trustworthy, and reliable.

What 5 things can make one a better copywriter? ›

5 Tips to Make you a Better Copywriter
  • Make your Copy Clear and Easy to Understand. Any copy you create needs to be clear, to the point and scannable, as well as being interesting to read. ...
  • Know your Audience. ...
  • Focus on Benefits over Features. ...
  • Test Everything. ...
  • Have a Clear Call to Action.
Aug 4, 2022

What makes a strong copywriter? ›

In this article, we outline ten key qualities that make for a great copywriter, including strong writing skills, creativity, attention to detail, research skills, adaptability, collaboration skills, time management skills, persuasion skills, SEO knowledge, and a passion for the job.

What are the five P's of copywriting? ›

Here's how each step of the 5P method can be used to develop a clear and compelling message — even if you're not a professional copywriter.
  • Premise (or problem) ...
  • Promise (or position) ...
  • Picture. ...
  • Proof. ...
  • Proposal (or push)
Jan 16, 2022

What are the 5 Cs of copywriting? ›

It stands for "start every letter with a benefit." Yet another writing formula I use — one I invented — is the "Five C's." It says that every good piece of content is clear, concise, compelling and credible, and has a call to action. Let's take a look at each element of the Five C's formula in a bit more detail.

What are the three copywriting best practices? ›

Writing for the Web: 13 Best Copywriting Practices:
  • Identify and listen to your audience.
  • Highlight connections.
  • Use a compelling headline and several subheadings.
  • Keep your paragraphs short.
  • Incorporate a positive tone.
  • Make it relatable.
  • Add facts and figures.
  • Leave out unnecessary words.
Jan 16, 2023

What is the first sentence of copywriting? ›

The first sentence

That sentence must speak directly to the needs and desires of your audience and your content must deliver on its promise. Journalists call it the lede, the first sentence (or paragraph) is meant to bring the reader into the piece, to make it irresistible, to get the article read.

What is a popular copywriting formula? ›

Attention – Interest – Desire – Action (AIDA)

AIDA is one of the most standard copywriting formulas for most any type of marketing copy. It's been used for direct mail, television and radio, sales pages, landing pages, and so much more.

What makes bad copywriting? ›

If your copy is stuffy, selfish, and focuses on the writer rather than the reader, prospects won't trust you, pay attention to you, and ultimately, won't buy from you. Lack of an audience, customer base, and sales are a death sentence for startups trying to grow.

How would you describe your copywriting skills? ›

In a cover letter

Much like a resume, you can highlight your copywriting skills by describing how your skills helped you succeed in past roles. Additionally, it's important to also include examples of how your skills helped past clients grow their business, reach more customers or otherwise achieved a goal.

Can I start copywriting with no experience? ›

Many people think they need years of education and experience to land a well-off job as a copywriter. However, that is a complete myth. Because, many famous industry experts didn't have a formal university degree, to begin with. Working as a writer is possible even though you have no previous experience.

How do you describe copywriting skills? ›

Copywriting involves crafting clear, concise, and compelling messages. You need to be able to write in a way that's engaging and easy to understand. Some specific writing skills you'll need include the ability to make complex topics simple, write great transitions, and choose the best words that engage your readers.

How do you put freelance copywriting on a resume? ›

Include key copywriting projects on your resume.

Instead of listing the names of every different employer, consider grouping all your projects under a single employer, which could be named, "Your Name Freelance Services", to aid your resume's readability and make it seem like you're not a job hopper.

How do you show copywriting skills? ›

If you have little-to-no writing samples, build your portfolio by starting a website or blog to showcase your writing skills, or contribute to other websites. You can also write for nonprofits or work internships. Another method to build your portfolio is to write mock-copywriting samples based on local businesses.

What kind of skill is copywriting? ›

Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest-paid writers in the world. To learn how to be a copywriter, you'll need to invest time and energy in studying the craft.

How do I pitch myself as a freelance copywriter? ›

  1. Be Relevant. Many of the freelance writers explicitly ignored my remark that it was related to a specific niche. ...
  2. Proofread Your Message. Yes, I really do have to say this. ...
  3. Don't Be Entitled. ...
  4. Tell them to Check their Spam. ...
  5. Keep it Short, but Not Too Short. ...
  6. Include a Sample or Website link.
Mar 8, 2021

What is a freelance copywriter summary? ›

Freelance Copywriter/editor

Provide solid consulting, writing, and editing expertise for various agencies to produce product overview brochures, sales sheets, web pages, DMs and eDMs, promotional pieces, success stories and more.

Can copywriting be a side hustle? ›

Copywriting is a great side hustle, and one of the most valuable skills you can learn. Even if you never work with clients, learning the basics of copywriting is extremely helpful. Learning copywriting is less about learning how to write well, and more about learning how people think and how to do proper research.

What does a good copywriter look like? ›

Good copywriters, on the other hand, understand the modern world. They're knowledgeable about how consumers skim and read, understand the importance of an attention-grabbing headline, can articulate the sales and marketing objectives, and know a thing or two about SEO and keyword optimization.

What is the key to successful copywriting? ›

7 tips for being a successful copywriter
  • Get to know your client thoroughly. Unless you own your business, you'll be writing on behalf of an internal or external client. ...
  • Get to know your prospective reader. ...
  • Develop your craft. ...
  • Read a lot. ...
  • Be flexible. ...
  • Practise copywriting. ...
  • Track results.
Aug 19, 2022

What are the typical duties of a copywriter? ›

copywriter, or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.

What should be included in copywriting? ›

7 elements of great copywriting strategies
  • Emotionally connective writing. The landing page copy has to connect with the reader. ...
  • Focus on benefits, not features. ...
  • Direct, clear language. ...
  • A strong call to action. ...
  • Target audience specific. ...
  • Put yourself in your customer's shoes. ...
  • Edit and cut and then do it again…and again.

What counts as copywriting experience? ›

Copywriting is the skill (as well as the field of work) of writing sales promotions and other marketing materials for products, services, fundraising campaigns, and more. The point of it is to persuade people to take action, whether it's buying something, entering an email address, donating money, or clicking a button.


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