Content Marketing Course | DMI (2023)

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Content Marketing Course | DMI (6)

DMI Track

This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI accreditation.

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The Global Authority

12 years delivering excellence

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200,000 + Members

Join a global community

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(Video) Content Marketing Full Course | Content Marketing Tutorial For Beginners | Simplilearn

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Associate Certification

Globally recognized

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Includes DMI Membership

FREE with all courses

Content Marketing


Enrollment Deadline is Mar 15th

Course Overview


10 Hours Self Paced Learning


100% Online - On Demand


Associate Certificate

Training more than 2 people?

Get team access to elite digital marketing training

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Content Marketing Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.

5 Interactive Modules.

Associate Level Certification.

10 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Brief DevelopmentSEO Marketing ConceptsKeyword ResearchContent CreationConnecting Content with AudiencesMeasuring ContentChannel PromotionContent Audit

What you'll learn

5 Modules • Approx 10 hours Learning content


Module 1 - Personas and SEO Strategy

1h 18mins

We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.

Knowledge Gain:

Purpose of Content MarketingBuyer PersonasSocial Media Demographics Guide for Digital MarketersDeveloping a BriefSEO Content Marketing Concepts

Toolkits included:

Buyer Persona Template

Digital Marketing Campaign Brief

Case Study/Webinar

Expert Insights:

Nail Your Content Strategy with Kate Talbot


(Video) Content Marketing For Beginners: Complete Guide

Module 2 - Keywords, SEO, and Voice Search

1h 49mins

Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.

Knowledge Gain:

Keyword Research5 Usability Principles That Make Visitors Stick

Toolkits included:

Infographic: The 5 Steps of Keyword Research

Toolkit & Handbook: On-Site SEO Audit

Case Study/Webinar

Voice Search with Clark Boyd (podcast)

Expert Insights:


Module 3 - Creativity and Storytelling

3h 34mins

Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.

Knowledge Gain:

Purpose of Content MarketingEnhancing Your Creativity Your Brand Story Creating Great Content to Connect with Youth Audiences

Toolkits included:

Content Ideation Template

Tools and Templates for Successful Blog Posts

Brand Style Elements Template

Case Study/Webinar


The Image Recognition Market

Lego: The Building Blocks of a Modern-Day Superbrand

Expert Insights:

The Power of Design-Led Content Marketint

How to Write Well Online

Creating Great Content to Connect with Youth Audiences


Module 4 - Channel Promotion and Collaboration

2h 14mins

From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.

Knowledge Gain:

Content Scheduling and PromotionHow to Build an Influencer Marketing Strategy Successful CollaborationInbound Channels: Social and Content

Toolkits included:

Content and Channel Matrix Template

(Video) FREE Content Marketing Tutorial | Complete Content Marketing Course | Content Marketing Training

Content Production Budget Tracker

Social Media Calendar Template

Email Content & Copywriting Checklist

10 Steps to Creating a Social Media Strategy

Case Study/Webinar

Email Marketing Strategy - The Ultimate Blueprint

Walkthrough: Mailchimp Email Creation

The Skimm

Expert Insights:

How AccuWeather uses social media to distribute content and engage users


Module 5 - Measuring Performance

1h 19mins

A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.

Knowledge Gain:

Measuring Content Performance Evaluating the Performance of SEO Content Content Audit ChecklistThe Best Social Media Metrics to Focus On

Toolkits included:

Social Content Distribution & Engagement Dashboard

Content Audit Checklist

Case Study/Webinar

Expert Insights:

Using Analytics to Boost Content with Stephen Walsh


of DMI graduates think DMI certification is valuable

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200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

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Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

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Join a community & get tools for life

Join 220,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

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2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

(Video) How CONTENT MARKETING works in 2023

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220,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 160,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

Excellent course materials that take one's career to the next level

Dave G, South Africa

For anyone looking to enhance their marketing knowledge, DMI is the way to go.

Erica Weiss, United States

I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.

Andrej S, Slovenia.

Our 220,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

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Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game


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200+ 5 Star Customer Reviews

got a new role in digital marketing or changed their career path

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(Video) Complete Content Marketing Course 2023 | Learn What is Content Marketing & How to Do It?

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