8 Best Rank Checker Tools Every Website Should Use (2023)

8 Best Rank Checker Tools Every Website Should Use (1)

Are you searching for the best rank checker tools for your WordPress site?

When you launch a website, it’s important to keep up with its progress to ensure that it’s performing according to your standards. To get noticed by the right audience, it’s crucial that your site ranks high on search engines.

But without the proper tools, you might struggle to accomplish this. Luckily, there are many on the market that can help your website’s visibility and improve your conversation rate.

Before we dive into the best rank checker tools available, let’s look at a few benefits of using one for your site.

Why Use a Rank Checker Tool on Your WordPress Site?

1. Improve SEO Strategy

Your search engine optimization strategy allows you to plan your content to improve your online rankings and show up for your target audience. When your content ranks high on Google, more people from your audience will click through and engage with your site, which leads to boosted engagement.

You can improve your SEO strategy by using tools that tell you where your website ranks, so you can make the necessary changes for better conversions and, therefore, enhance your strategy.

2. Create Relevant Content

When you know what keywords and phrases your audience searches, you can create content relevant to those searches. Doing so will allow you to rank higher, so your audience has a higher chance of finding your site. If your content provides them with solutions and answers to their questions, they’re less likely to stick around and even visit again in the future.

You can quickly build a loyal audience by continuing to publish relevant content whether you run a blog or an eCommerce store.

3. Spy on Competitors

You can learn a lot from your competitors, especially when it comes to the type of content your audience might be interested in. Rank checker tools let you see which keywords they’re ranking for so you can find new keyword opportunities for your own site.

This can help you boost sales for your online store or increase views for your blog in an instant.

Now that we know the benefits of using rank checker tools on your website, let’s look at the top choices currently on the market.

Best Rank Checker Tools to Improve Your SEO


8 Best Rank Checker Tools Every Website Should Use (2)

AIOSEO is the best SEO plugin for WordPress. More than 2,000,000 bloggers, marketers, and business owners use AIOSEO for their ranking needs.

AIOSEO comes with an SEO Checklist Audit that helps you analyze your site’s SEO, identify errors that hurt your ranking, see recommended improvements, and more. It’s especially helpful for beginners who aren’t sure what to look for or track when going over their analytics.

This plugin also optimizes your site’s speed and performance so visitors have a positive user experience (UX). Its TruSEO On-Page Analysis makes it easy to fill out necessary information like title tags, meta descriptions, focus key phrases, and more.

Get started with AIOSEO today.

2. MonsterInsights

8 Best Rank Checker Tools Every Website Should Use (3)

MonsterInsights is the best Google Analytics plugin for WordPress. It’s trusted by more than 3,000,000 website owners to track and improve rankings.

Within minutes, you can set up your account to start viewing your site analytics straight from your WordPress dashboard. Experts and beginners alike can take advantage of its powerful features because its reports are easy to understand.

With MonsterInsights, you can instantly see important stats including your click-through rate (CTR), impressions, and the number of clicks. Track your site’s most popular content, top keywords, top referral sites, top outbound links, and much more.

Get started with MonsterInsights today.

3. SEMrush

SEMrush is an all-in-one SEO solution with powerful features guaranteed to help you rank higher in search engines.

SEMrush lets you analyze keywords to see which ones resonate with your audience. Its position tracking feature helps you monitor your site’s keyword rankings and volume to see how they perform in your content. Additionally, it shows you which keywords are in SERP features like snippets, videos, Google sitelinks, or knowledge panels.

You can also search your competitors’ URLs to see which keywords and phrases rank highly, so you can create an even better strategy. Add up to 10 URLs to track so you can continuously improve your site’s optimization.

Get started with SEMRush today.

4. Ahrefs

Ahrefs is another powerful SEO tool that can help you rank higher in search engines and optimize your content for better results.

With Ahrefs, you can optimize your site’s SEO, analyze your competitors, track your audience’s searches, and more. You can also see detailed organic search reports and use its Data Explorer feature to get control over a hundred different data points on each of your pages.

Its Rank Tracker feature lets you connect to your Google Search Console account to import tasks and add the keywords you wish to track. You can also see an overview of your site’s SEO performance and track its traffic, visibility percentage, SERP features, average position, and much more.

Get started with Ahrefs today.

5. AccuRanker

8 Best Rank Checker Tools Every Website Should Use (6)

AccuRanker is a keyword rank tracker that comes with helpful features like automatic updates, API data access, and more.

AccuRanker helps you build organic visibility by targeting various SERP features on Google. You can filter your keywords list to only show keywords with certain SERP features to narrow your monitoring.

You can track global and local rankings with multiple locations and countries for Google and other search engines. Add as many locations as you want or you can choose to ignore local results when adding keywords.

AccuRanker also lets you track keyword rankings performed on mobile as well as desktops for a more accurate overview. Spy on your competitors’ ranking positions on target keywords to compare your progress and outrank them for better conversions.

Get started with AccuRanker today.

6. SERPWatcher by Mangools

8 Best Rank Checker Tools Every Website Should Use (7)

SERPWatcher by Mangools is an SEO toolkit with features used to help you rank higher in search engines and get ahead of your competitors.

SERPWatcher’s Performance Index feature allows you to monitor the organic traffic potential of your website. It sends you daily updates through email alerts about your search rankings so you stay notified about your site’s performance at all times.

This tool also lets you track rankings in any location using any device, as it’s fully optimized for mobile. Its interactive report sharing lets you easily share your ranking stats and schedule reports so the whole team stays updated.

Its detailed reports give you the important information you need about your site’s statistics, including keyword ranking, change in positions, average position, best position, search volume, and estimated visitors per month.

Get started with SERPWatcher by Mangools today.

7. Serpstat

Serpstat is an all-in-one SEO tool used to boost SEO rankings and improve site optimization.

Serpstat’s Rank Tracking tool has everything you need to successfully monitor and track your site’s rankings and those of your competitors. You can check the global and local organic and paid search results of a domain and its competitors.

Using its intuitive dashboard, you can track your site ranking worldwide, group keywords by tags, schedule recurring analytics reports, track market share with analyzed keywords, and much more.

Its Competitor Analysis tool also makes it easy to see what works and what doesn’t for your competitors so you can build a better SEO strategy. Its visual graphs and charts make it easier to understand how visitors navigate your site, so you can also improve its user experience.

Get started with Serpstat today.

8. SE Ranking

SE Ranking is another powerful SEO tool built to monitor your site rankings and improve them for higher conversions.

SE Ranking comes with a Keyword Rank Tracker feature that checks Google, Yahoo, Bing, and YouTube rankings for all locations and devices. It also tracks Google Maps results, Google Ads rankings, and SERP features like snippets, videos, and more.

This tool also helps you easily spy on your competitors. You can add up to 5 competitors and receive detailed reports on their rankings in comparison to yours. You can also see your visibility rating compared to similar sites based on your keywords.

SE Ranking guarantees 100% accurate data, provides data security, and gives you tons of information about the keywords you search. Track up to 5 competitors to keep an eye on by simply connecting your Google Analytics and Google Search Console accounts.

Get started with SE Ranking today.

And there you have it! These are the best rank checker tools you can use for your WordPress website.

We hope you enjoyed this article. If so, feel free to check out our list of resources on the top WordPress plugins.

That resource breaks down the best plugins on the market so you can choose the right ones for your WordPress site.

Add a Comment


Which is the best tool to check website ranking? ›

Semrush has been leading the charge on rank-checking tools ever since its inception. It allows users to evaluate both the competitor as well as their content. It gives its users the best-performing pages, content, and keywords by using robust metrics.

Which tool is better for checking SEO score? ›

SEMRush is one of the best SEO tools in the market. It's used by WordPress blogs, SEO experts, and business owners of all sizes. We use SEMRush here at WPBeginner for a lot of SEO tasks like tracking keyword rankings and keyword research. You can use this tool to analyze your website and conduct an SEO audit.

Which tools are essential for tracking changes to your website's ranking? ›

7 Best Rank Tracker Tools for SEO
  • Semrush. First up, the Semrush Position Tracking tool uses a sophisticated data collection process to show your overall rankings and their distributions, keyword cannibalization, competitors, featured snippets, and more. ...
  • Moz Pro. ...
  • Ahrefs. ...
  • MonsterInsights. ...
  • SE Ranking. ...
  • SERPWatcher. ...
  • Nightwatch.
Mar 25, 2022

Are SEO tools helpful for website ranking? ›

With SEO tools, you can see which new and existing keywords your competitors are ranking for. You can then add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets. SEO tools like SEMrush are capable of generating thousands of keyword ideas at once.

How can I check my website ranking in world? ›

Google offers a free tool called Google Search Console (GSC) that can provide you with organic ranking data. This even has a “queries” section, where you can find all the queries your website is ranking for. The table will show what position your pages ranks for these queries (on average).

What is a SEO tool? ›

What Are SEO Tools? SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

Which is best free SEO tool? ›

I hope you find one or two (or twenty) you can put to good use today.
  • Google Alerts. ...
  • Screaming Frog SEO Log File Analyser. ...
  • Exploding Topics. ...
  • The Hreflang Tags Generator Tool. ...
  • Keyword Surfer. ...
  • Google Mobile-Friendly Test. ...
  • Website Authority Checker. ...
  • Whitespark's Google Review Link Generator.
Feb 2, 2023

Which is the best free SEO tool for beginners? ›

You don't need many tools to do SEO. As a beginner, you want to ensure you're not spending a lot of money on unnecessary tools.
Here's my list of the best SEO tools for beginners:
  • Pagespeed Insights.
  • Screaming Frog SEO Spider.
  • Proranktracker.
  • SEMrush.
  • Answer The Public.
  • Google Analytics.
  • Clicky Web Analytics.
  • Majestic.
Oct 28, 2021

Does Google have free SEO tools? ›

Google offers a variety of free SEO tools to help website owners and SEO professionals improve their website's search engine rankings and performance. We've covered the most popular and most useful: Google Search Console. Google Analytics.

Which tools are used to track the performance of a Web page? ›

Here are seven different website performance test tools you should use to monitor your website.
  • Google PageSpeed Insights.
  • GTmetrix.
  • Pingdom.
  • WebPageTest.
Jul 12, 2022

How do I maintain my website ranking? ›

So if you want simple ways to quickly improve SEO rankings, you'll love this guide.
  1. Improve Your Website Loading Speed.
  2. Get Your Site Inside of Featured Snippets.
  3. Improve Dwell Time With This Simple Step.
  4. Use Sitelinks.
  5. Create Linkable Assets.
  6. Target Keywords With High Commercial Intent.
  7. Grab More SERP Real Estate.
Nov 5, 2021

Which tool can be used to manage a website? ›

1. WordPress. WordPress is the most popular content management system (CMS) in the world. Around a quarter of all websites are built on WordPress.

What are the three 3 most important SEO and website metrics? ›

These SEO metrics help measure whether your current strategies are working, how effective they are, and where there's room for improvement. Some of the most common SEO KPIs include rankings, organic traffic, backlinks, and pages indexed.

Do I need SEO for my website? ›

In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking.

What makes a good website SEO? ›

Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content—this is especially true when doing SEO marketing. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance.

How can I check my content rank? ›

Here at Ahrefs, we have integrated keyword rank checking functionality into 3 core tools:
  1. Site Explorer. Shows every keyword for which the target website or web page ranks.
  2. Rank Tracker. Tracks ranking progress for up to 10,000 keywords over time.
  3. Keywords Explorer.

Which is the most important website ranking factor on Google search? ›

Relevant, high-quality content. The single most important Google ranking factor is the quality of your content. This correlates to the consistent publication of high quality content, user engagement, and niche expertise in the chart above.

How do I check my Google SEO ranking? ›

Click on “Search results” under “Performance.” Select “Average CTR” and “Average position.” Then scroll down to see the queries report. You'll get a complete list of your SEO keyword rankings.

What are the 4 types of SEO? ›

Explore the four types of SEO and learn how to optimize your site.
  • On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
  • Off-page SEO. ...
  • Local SEO. ...
  • Technical SEO.
Jan 5, 2023

Which Google tool is used for SEO? ›

Search Console is a tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.

Is Google Analytics a SEO tool? ›

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

Can I do SEO on my own? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

What is the most popular SEO tool? ›

10 best SEO tools for 2023
  • Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
  • Clearscope. Level: All levels. ...
  • Semrush. Level: Intermediate through to advanced. ...
  • Ahrefs. Level: Advanced. ...
  • Moz. Level: Beginner through to intermediate. ...
  • Surfer SEO. Level: All levels. ...
  • SE Ranking. Level: All levels. ...
  • WooRank.

Can I do SEO for free? ›

SEO tools can help you identify ways to improve the discoverability of your site. SEO can seem daunting to novices, but there are several free SEO tools are are just as powerful as their paid counterparts.

Can a beginner learn SEO? ›

All this talk of search algorithms and keyword research and reciprocal links sounds complicated. Relax, despite all the technical jargon, SEO isn't that hard to learn, even for a complete beginner. You just have to be willing to put in the time and effort.

Is Alexa a SEO tool? ›


The tool is developed by specialized web engineers who profoundly understand the ins and outs of web analytics and it is thus built to be distinctively reliable.

How much should a beginner SEO cost? ›

Hourly rates. 34.8% of respondents price some or all of their work by the hour. We found that $75–$100 per hour is the most popular hourly rate for SEOs, with 24% of respondents charging this rate. 47% of respondents charge between $75 and $200 per hour.

How much does Google SEO cost? ›

Automated Local SEO pricing generally runs between $300-500 per month. Small scale SEO pricing packages range between $400-$900 per month. Comprehensive Local SEO services can be as much as $4,000 per month. Most businesses have budgets that range from $500/month to $10,000/month.

Which SEO tool is the most effective and simple to use? ›

Ahrefs: SEO Keyword Tool

Ahrefs is one of the most recommended SEO tools online. It's only second to Google when it comes to being the largest website crawlers. SEO experts can't get enough of Ahrefs' Site Audit feature as it's the best SEO analysis tool around.

Is Semrush free? ›

Free users can use Semrush for free for as long as they want. You will not be asked for your bank details and you will not get charged for using the tools available to free users.

Which testing technique is used to test the performance of website? ›

Load testing - It is the simplest form of testing conducted to understand the behaviour of the system under a specific load. Load testing will result in measuring important business critical transactions and load on the database, application server, etc.

How can I check my website performance for free? ›

Top Free Website Speed Test Tools
  1. KeyCDN Website Speed Test.
  2. Google PageSpeed Insights.
  3. Solarwinds Pingdom Speed Test.
  4. GTmetrix.
  5. WebPageTest.
  6. Uptrends.
  7. dotcom-monitor.
  8. Yellow Lab Tools.
Jan 20, 2023

What are the latest SEO techniques? ›

The SEO techniques below all help you do one or more of those things.
  • Learn from your competitors.
  • Prioritize low-difficulty topics.
  • Update old content.
  • Fill content gaps.
  • Create content hubs.
  • Get more backlinks.
  • Optimize internal links.
  • Fix broken links.
Sep 22, 2022

How do you rank keywords fast? ›

With that in mind, we've distilled seven essential steps you need to take to rank for your keywords.
  1. Keyword research. Keyword research lays the foundation for optimizing your site. ...
  2. Site structure. ...
  3. SEO content audit. ...
  4. Content creation, optimization, and on-page SEO. ...
  5. Link earning. ...
  6. Social media. ...
  7. Track performance.

What are the two most important tools for creating a website? ›

Basic Tools for Web Design
  • Text/HTML Editor.
  • Web Browsers.
  • Graphics Editor.
  • FTP Client.
Feb 19, 2020

What common tool is used to determine the purpose of a website? ›

The most popular web analytics tool is Google Analytics, although there are many others on the market offering specialized information such as real-time activity or heat mapping. The following are some of the most commonly used tools: Google Analytics - the 'standard' website analytics tool, free and widely used.

What are website tools? ›

Google Web Tools provides resources to help you improve your site's structure, the way it's displayed in Google search, and the quality of its user experience. Web Tools also includes tools such as Email Markup Tester and PageSpeed Insights that can help you with other aspects of your online presence.

What are the 3 C's of SEO? ›

Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.

What are the five metrics of evaluating a website? ›

6 Metrics Every Successful Website Needs To Track
  • 1) Number Of Visitors (And Their Source) One of the key metrics to check is the number of visitors your site sees each month. ...
  • 2) Bounce Rate. ...
  • 3) Average Time On Page. ...
  • 4) CTA Click-Through Rate. ...
  • 5) Conversion Rate. ...
  • 6) Goal Progress.
Nov 25, 2016

What should be avoided in SEO? ›

Common SEO Mistakes
  • Slow Site Speed. ...
  • Bad Reviews on Google. ...
  • Faulty Google My Business Verification Code. ...
  • Lack of Location-Specific Pages. ...
  • Duplicate Content. ...
  • Broken Images and Missing Alternative Texts. ...
  • Outdated Content and Information on Site. ...
  • Not Optimizing Your Website for Mobile.
Feb 23, 2023

Can you do SEO without coding? ›

The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code.

How can I do Google SEO myself? ›

  1. Make your site interesting and useful.
  2. Know what your readers want (and give it to them)
  3. Act in a way that cultivates user trust.
  4. Make expertise and authoritativeness clear.
  5. Provide an appropriate amount of content for your subject.
  6. Avoid distracting advertisements.
  7. Use links wisely.

What makes a poor website? ›

There are six things bad websites have in common. A cluttered layout, hidden navigation menu, lack of color contrast, non-responsive design, and inconsistent typefaces are a few hallmarks of bad website design. Still, the main issue with sites with poor design is a lack of user-centricity.

What are the key elements of a good website? ›

The Top 10 Most Important Elements of A Website Design
  • 1 Navigation. The website design should be easy to navigate and the menu items should easily accessible from any page. ...
  • 2 Visual Design. ...
  • 3 Content. ...
  • 4 Web Friendly. ...
  • 5 Interaction. ...
  • 6 Information Accessibility. ...
  • 7 Intuitiveness. ...
  • 8 Branding.

What are your top 5 SEO recommendations? ›

Top 5 SEO recommendations for 2023
  • Online shopping. The first SEO trend in 2023 is online shopping. ...
  • Videos. According to statistics, users stay on pages with videos 88% longer. ...
  • Images. There are many images on the web that do not follow the recommendations of Google. ...
  • Voice search. ...
  • Reinforcing your EAT signals.
Feb 13, 2023

How do you check if a website is a good source? ›

The following tips will help you tell a good source from one that's biased, outdated, or inaccurate:
  1. Check the domain name. ...
  2. Take a closer look at the source. ...
  3. Search for additional information to back up what you've found. ...
  4. Use certain sources only to jump-start additional research.

How can I check my page rank? ›

Step #1: Be sure you are on this Google PR Checker page (https://smallseotools.com/google-pagerank-checker), which is most likely where you are now. Step #2: Enter the URL of the page you want to check in the space provided. Step #3: Click on the “Check Page Rank” button. Immediately, the tool will return the results.

How can I check my website index? ›

To see information in the Google index about a URL:
  1. Open the URL Inspection tool.
  2. Enter the complete URL to inspect. A few notes: ...
  3. Read Understanding the results.
  4. If you've fixed issues since the data was acquired, test the live URL to see if Google thinks these issues are fixed. ...
  5. Optionally request indexing for the URL.

What is the best indicator that a website is reliable? ›

The fact that the author is willing to stand behind the information presented (and in some cases, include his or her contact information) is a good indication that the information is reliable. Date – The date of any research information is important, including information found on the Internet.

What is PageRank SEO? ›

PageRank is a link analysis program that evaluates the links on (and links to) a page as a part of Google's search engine ranking factors. It is one of the many ranking factors used by Google to determine a page's relevance or importance.

What is Google page ranking algorithm? ›

PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.

Is Google still using PageRank? ›

Google still uses PageRank

Google's algorithms identify signals about pages that correlate with trustworthiness and authoritativeness. The best known of these signals is PageRank, which uses links on the web to understand authoritativeness.

What is Google indexing? ›

A page is indexed by Google if it has been visited by the Google crawler ("Googlebot"), analyzed for content and meaning, and stored in the Google index. Indexed pages can be shown in Google Search results (if they follow Google's webmaster guidelines).

How can I check a website analytics? ›

To start, go to Insights » Reports » Overview. Here you can see a traffic overview report and the overall performance of your website. If you scroll down, you can see the Device Breakdown report that shows which device your visitors use to view your website.

How to do Google indexing? ›

To see which pages on your site are in the Google index, you can do a Google Web Search for "site:mywebsite.com". If you want more pages included in the Google index, use the Google Search Console to submit indexing requests. These requests will change the index for both Google search and your search engine.

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