A rank checker tool is a specialized software or online service used to identify the current ranking positions of keywords on search engine results pages. Keyword rank checker tools use algorithms to determine where specific keywords appear in the ranking. This allows users to obtain real-time and historical ranking data.
While hundreds of free and paid tools are available to help with SEO, not all of them are created equal, and selecting one is certainly difficult. Following is a handpicked list of Top Keyword Rank Checker tools, with their popular features, pros, cons, key specs, and website links.
Best Rank Checker
| Name | Best for | Free Trial | Key Features | Link |
|---|---|---|---|---|
| Semrush | Best for Technical SEO | 7 days | • Keyword Research. • On-page SEO. • Local SEO. • Rank Tracking. • Competitor Analysis. • Link Building | Learn More |
| Ahrefs | Beginners and advanced users | Free for Ahrefs Webmaster Tools | • Comprehensive Site Audit Features. • Robust Content Explorer. • Most exhaustive backlink data. • Get SEO metrics for pages and all keywords. | Learn More |
| Serpstat | Collecting International Data | 7 days | • Domain analysis. • Keyword research. URL analysis. • Backlink analysis. • Site Audit. • Valued Added Tools. | Learn More |
| SE Ranking | Small Businesses | 14 days | • Keyword Rank Tracker • Page Changes Monito • Free data migration • Competitive pricing | Learn More |
| Moz | Enterprise needs | 30 days | • Moz Bar. • Link Explorer. • Keyword Explorer. • Compare Keyword Rankings. • Domain Analysis. • Moz Pro | Learn More |
1) Semrush – Best For Technical SEO
Semrush is a SaaS platform that provides users with online visibility management. It comes with more than 50 solutions, tools, and add-ons covering the entire online visibility management spectrum. These solutions include search, content, market research, social media, and data covering over 140 countries. The tool also comes with seamless integration with Google and task management platforms.
Key Features:
- Keyword Research: Semrush provides users with six comprehensive keyword research tools.
- On-page SEO: The On-page SEO tools enable you to optimize your website’s title tags, meta descriptions, header tags, and image alt text. These tools are a Site Audit tool, On-Page SEO Checker, and Log File Analyzer.
- Local SEO: This feature provides you with insights into optimizing your website for local search. Semrush has four tools for this, 1) Listing Management, 2) Position Tracking, 3) On-Page SEO Checker, and 4) Social Media Toolkit.
- Rank Tracking: The Rank Tracking tool enables you to track your website’s progress in the SERPs and discover new opportunities. There are three tools in this feature category: 1) Position Tracking, 2) Sensor, and 3) Ranks tool.
- Competitor SEO Analysis: Semrush provides users with five tools for competitor SEO analysis. These include Organic Research, Keyword Gap, Backlink Analytics, Backlink Gap, and My Reports.
- Link Building: Semrush has five tools for link building. These are the Backlink Analytics, Backlink Audit Tool, Backlink Gap, Bulk Backlink Analysis, and Link Building Tool.
| 👍 Pros | 👎 Cons |
|---|---|
| Over 50 online visibility management solutions. | The feature set can be overwhelming for new users. |
| Fair pricing when you consider the wide range of features. | |
| Available in 12 languages. | |
| Upgrades that include Semruch Trends, Agency Growth Kit, and ImpactHero. | |
| Detailed documentation. | |
| Live chat and call support. |
Key Specs:
Mobile Specific Tracking: Yes
Name of Search Engines Tracked: Google
Location Covered: International
Features Snippet Tracking: Yes
SERP Position Tracking: Yes
Ranking update frequency: Daily
Page Changes Monitoring: yes
Keyword Research: Yes
API Support: Yes
Competitor Intelligence: Yes
Free trial: 7 Days Free Trial
Monthly Fee: Pricing starts at $119 per user per month after the free trial.
How to Get it Free
- Start your risk-free 7-day free Semrush trial right here.
- You can cancel or upgrade your subscription at any time within 7 days.
2) Ahrefs – Best For Beginners and advanced users
Ahrefs is an all-in-one SEO software suite covering keyword research, backlink analysis, competitor research, content creation, rank tracking, and more. With Ahrefs you can improve your website and get more traffic. Freemium version is available.
Features:
- Keyword Research: Easily check the keywords that you rank for and how you compare against competitors.
- SEO Health: The tool can monitor 100+ SEO health issue. It also gives you detailed steps to fix those issues.
- SEO Metrics: Get SEO metrics for pages and all keywords.
- Link Building: Check your inbound and outbound link profiles and get actionable insights. It also detects broken links and classifies them as nofollow, UGC, sponsored. Unlike, GSC you will see all your backlinks and not just Top 1000.
| 👍 Pros | 👎 Cons |
|---|---|
| Most exhaustive backlink data | Could be pricey |
| Comprehensive Site Audit Features | |
| Robust Content Explorer |
Key Specs:
Mobile Specific Tracking: Yes
Name of Search Engines Tracked: Google
Location Covered: International
Features Snippet Tracking: Yes
SERP Position Tracking: Yes
Ranking update frequency: Daily
Page Changes Monitoring: yes
Keyword Research: Yes
API Support: Yes
Competitor Intelligence: Yes
Monthly Fee: Ahrefs Webmaster Tools (freemium version)
3) Serpstat – Best For Collecting International Data
Serpstat is a web-based SEO platform and a free keyword rank checker tool. It offers users the ability to track their website ranking for specific keywords in over 100 countries. Serpstat gathers its data from an extensive base that includes 230 Google bases and 9 Yandex bases. This feature makes it an ideal source for international SEO research. The platform also includes competitor analysis, site audit, and keyword research features.
Key Features:
- Domain analysis, Keyword research, URL analysis, and Backlink analysis: Serpstat offers powerful tools for researching and analyzing aspects of a website’s SEO performance, including domain authority and ranking, keyword trends, related keywords, backlinks, and more.
- Rank Tracker: Its rank tracking feature allows you to monitor your website or content’s performance in search results pages over time. You can track your site’s rank historically and in real-time, making it easy to check keyword ranking trends.
- Batch analysis: Serpstat’s batch analysis feature allows you to check the rankings of thousands of keywords at once. This feature makes it a convenient tool for researching keywords for large-scale keyword projects.
- Site audit: The platform’s site audit tool helps users identify and troubleshoot potential SEO issues on a website, such as broken links and missing tags.
- Keyword trends, Keyword clustering, and Text analysis: Serpstat offers additional tools to help users gain deeper insights into their website’s performance and target audience. These features include keyword trends, clustering, and text analysis tools that help you better understand your site visitors’ needs and interests.
- Custom reports: The tool includes a customizable reporting feature, allowing you to create custom reports in PDF or excel format.
- Task lists: Serpstat’s task list feature allows you to organize and track your SEO tasks in one place. This is a helpful tool for keeping track of your progress on various projects.
- Serpstat API: The platform provides access to its data via an API, making it easy to integrate Serpstat into third-party applications and systems.
- Value-Added Tools: This tool also comes with powerful value-added tools that include Search Engines Storm, Indexing inspection, URL submission, Search engine IP, a Browser extension, Serpstat for Google Sheets, Serpstat for Google Data Studio, and Serpstat for R.
| 👍 Pros | 👎 Cons |
|---|---|
| Credit system available where you only for actual usage. | Stats sometimes lack detail and can be a bit generic. |
| The tool offers an easy one-click site audit. | |
| Robust keyword research and ranking analysis features. | |
| In-depth backlink analysis. | |
| A clean, elegant dashboard. | |
| Excellent customer support team available via phone, email, and live chat. | |
| A comprehensive Help Center with a Knowledgebase and Learning Academy. |
Key Specs:
Mobile Specific Tracking: Yes
Name of Search Engines Tracked: Google, Yandex
Location Covered: International
Features Snippet Tracking: Yes
SERP Position Tracking: Yes
Ranking update frequency: Daily, Weekly, or Monthly
Page Changes Monitoring: Yes
Keyword Research: Yes
API Support: Yes
Competitor Intelligence: Yes
Free trial: 7 Days Free Trial
Monthly Fee: Pricing starts at $69 Per Month after the free trial.
How to Get it Free
- Sign-up for a 7-day free trial.
- You can cancel or upgrade at any time before the expiry of 7 days.
4) SE Ranking – Best For Small Businesses
SE Ranking is a free keyword rank checker that offers a wide range of features for both SEO beginners and experts, making it a good option for small businesses. This program includes a complete suite of tools for keyword discovery and grouping, website assessment, keyword position checker, monitoring, research, backlink tracking, competitor study, automated professional reporting, and much more.
Aside from basic SEO tools, the system also includes several extra features, including White Label, Social Media Management, and a Marketing Module.
Key Features:
- Keyword Rank Tracker: The keyword rank tracker lets you track your website’s progress in SERPs for up to 20,000 keywords (depending on your package). You can also set up a rank checker to run automatically on a schedule.
- Keyword Research: This keyword research tool helps you find profitable, high-traffic keywords that you can rank for.
- Backlink Checker: The backlink checker lets you check where your competitors’ links are coming from and what kind of link authority they have.
- Competitive Research: This competitive research tool gives you an overview of your competition, including their backlink profile, Rankings, and more.
- Website Audit: SE Ranking’s website audit tool scans your website for technical SEO issues that could keep you from ranking higher in search engine results.
- Page Changes Monitor: The page changes monitor keeps track of all the changes made to your website’s pages to see what’s been changed easily and when.
- Marketing Plan: The marketing plan tool helps you create a customized marketing plan for your business. Start with a list of things you should do at the outset of the project. For example, registering a domain name and implementing a tracking system.
| 👍 Pros | 👎 Cons |
|---|---|
| Online pricing calculator to help you buy exactly what you need. | The dashboard is a bit cluttered. |
| One of the few SEO tools with a Marketing Plan. | |
| Free data migration with annual subscriptions. | |
| Competitive pricing. |
Key Specs:
Mobile Specific Tracking: Yes
Name of Search Engines Tracked: Google, Bing, Yahoo
Location Covered: International
Features Snippet Tracking: Yes
SERP Position Tracking: Yes
Ranking update frequency: Daily
Page Changes Monitoring: Yes
Keyword Research: Yes
API Support: Yes
Competitor Intelligence: Yes
Free trial: 14 Day Free Trial (No credit card needed)
Monthly Fee: Pricing starts at $39 per month after the free trial.
How to Get it Free
- Begin your free 14-day free trial.
- You can also request a live demo at any time before you upgrade.
- You can cancel at no cost at any time within 14 days.
5) Moz – Best Overall keyword rank checker
Moz is an SEO platform that offers a complete suite of tools to help businesses with several SEO tasks – everything from keyword research to link building to on-page optimization. This free tool allows you to check the Page Authority (PA), Domain Authority (DA), and Spam Score of any website or webpage. The vendor created PA and DA metrics which quickly became the defacto industry standard to determine a website’s authority in search engine results.
Key Features:
- MozBar: The MozBar is a free toolbar. Once you install the browser extension, this bar docks at the top or bottom of your browser, you can then view the PA, DA, and Spam Score of any website or webpage you visit.
- Link Explorer: The Link Explorer allows you to explore over 40 trillion links, 718 million root domains, and 7 trillion pages to identify backlinks, Domain Authority, anchor text, spam score, and much more.
- Keyword Explorer: With this feature, you can discover keyword opportunities and estimated search volume from Moz’s 500 million keywords index.
- Compare Keyword Rankings: You can use the Competitive Research tool to compare the keyword ranking of your website or webpages to your competitors.
- Domain Analysis: With Moz, you get a report of the most competitive SEO metrics, such as Domain Authority, top pages, ranking keywords, and more.
| 👍 Pros | 👎 Cons |
|---|---|
| It helps the user to identify which links may negatively impact their website’s ranking. | The monthly price is on the high end, especially for small businesses |
| The extensive index provides accurate keyword and backlink data. | Moz can be overwhelming for beginners with all of the available features and data. |
| Fast servers that rarely have any lag. | |
| Good support that offers a personalized walkthrough. | |
| A Moz Academy complete with courses and certifications. | |
| Google Analytics integration. |
Key Specs:
Mobile Specific Tracking: Yes
Name of Search Engines Tracked: Google, Bing, Yahoo
Location Covered: International
Features Snippet Tracking: Yes
SERP Position Tracking: Yes
Ranking update frequency: Weekly
Page Changes Monitoring: Yes
Keyword Research: Yes
API Support: Yes
Competitor Intelligence: Yes
Free trial: 30 Days
Monthly Fee: $99 per month after the first month’s free trial.
How to Get it Free
- Start your risk-free 30-day Moz free trial.
- You can cancel your subscription at any time within 30 days.
- You can also upgrade at any time during the free trial at no additional cost.
Link: https://moz.com/
6) Accuranker – Best For Competitor Analysis
Accuranker is one of the most widely used free keyword rank checker tools. This tool is designed specifically to help enterprise-level businesses analyze their competitors and use this information to optimize their websites.
Its key features include website auditing, tracking keywords, link monitoring, and reporting. In addition, it offers free and paid features, making it a cost-effective choice for businesses of all sizes.
Key Features:
- Free ‘Google Grump’ Rating Checker: Accuranker’s free ‘Google Grump’ rating checker allows you to quickly and easily see unrest in Google’s ranking algorithm. The ‘grumpier’ the rating, the greater the ranking fluctuations. It comes with filters to track changes by country or device. In addition, users can sign up for email alerts to get updates on Google’s ‘mood.’
- Free SERP Checker: This tool uses a proprietary algorithm to provide free SERP (Search Engine Result Page) checker results. The free SERP checker includes data on ads, local and organic results, instant Google ranking, and mobile and desktop rankings.
- Instant On-Demand Updates: Accuranker’s platform provides instant on-demand updates, so you can always get the most up-to-date data.
- SERP History: This feature allows you to track the progress of your website’s rankings over time. You can easily see how your site’s performance has evolved and make changes to respond accordingly.
- In-Depth Competitor Analysis and Ranking: Accuranker offers a comprehensive suite of tools to analyze your competitor’s SEO performance in depth.
| 👍 Pros | 👎 Cons |
|---|---|
| Comprehensive keyword tracking and reporting features. | Mobile and desktop keywords separately count towards your keyword limit. |
| Detailed backlink analysis tools. | |
| Intuitive, simple user interface. | |
| A gentle learning curve for novice SEO users. |
Key Specs:
Mobile Specific Tracking: Yes
Name of Search Engines Tracked: Google, Bing, Yandex, Baidu
Location Covered: International
Features Snippet Tracking: Yes
SERP Position Tracking: Yes
Ranking update frequency: Daily or Manual (On-demand)
Page Changes Monitoring: yes
Keyword Research: Yes
API Support: Yes
Competitor Intelligence Yes
Free trial: 14 Days Free Trial
Monthly Fee: Pricing starts at $109 Per Month after the free trial.
How to Get it Free
- You can access the 14-day free trial.
- You can also cancel at any time within 14-days at no cost.
Link: https://www.accuranker.com
7) Authority Labs – Best For Local SEO
Authority Labs is a keyword rank checker tool that enables you to track your site’s progress in the SERPs daily. The tool also provides detailed reporting on your competitor’s SEO performance, including their keyword rankings, backlink profile, and more.
Many SEO tools don’t show any ‘Not Provided’ keywords that come in Google Analytics reports. However, sometimes they might be the most important keywords. Authority Labs comes with unique “Now Provided” reports that help customers identify new targeting opportunities.
In addition, the local SEO feature provides you with location-specific rank tracking data. This includes the city and zip code, desktop, mobile, tablet rankings, and GPS location data.
Key Features:
- Keyword Tracking: Authority Labs tracks your keywords in the SERPs daily. The tool offers you with detailed reports on your progress in the SERPs.
- Mobile Specific: The tool enables you to track your site’s mobile rankings separately from your desktop rankings.
- Local SEO: The local SEO feature provides detailed reports of your local rankings in the SERPs.
- Competitive Analysis: The competitive analysis feature enables you to track your competitors’ rankings and progress in the SERPs.
| 👍 Pros | 👎 Cons |
|---|---|
| Robust local SEO feature. | Weak project planning/organization features. |
| Detailed keyword reports. | |
| Mobile-specific rankings. | |
| “Not Provided” Reports. | |
| Competitive analysis. |
Key Specs:
Mobile Specific Tracking: Yes
Name of Search Engines Tracked: Google, Bing, Yahoo
Location Covered: International
Features Snippet Tracking: No
SERP Position Tracking: Yes
Ranking update frequency: Manual
Page Changes Monitoring: Yes
Keyword Research: Yes
API Support: Yes
Competitor Intelligence: Yes
Free trial: 14 days free trial
Monthly Fee: Pricing starts at $49 per month after the free trial (No credit card needed)
How to Get it Free
- Sign up for Authority Labs’ for 14-day free trial.
- Upgrade or cancel at any time within 14 days.
Link: https://www.authoritylabs.com/
8) Advanced Web Ranking – Best For Digital Agencies & In-House SEO
Advanced Web Ranking (AWR) offers a suite of tools to help businesses with keyword research, backlink analysis, rank tracking, and more. The tool is currently used by over 350 digital marketing agencies and has more than 24 000 customers in more than 170 countries.
The free version of their software allows you to perform Google Algorithm tracking and SERP analysis and gain Organic clickthrough rate (CTR) insights.
Key features:
- Google SERP Features: The Google SERP Features tool allows you to see the incidence of SERP Features gathered from millions of online queries.
- Wattspeed: With the Wattspeed feature, you can track your website’s speed and performance. It also allows you to analyze both real user and synthetic data to help you identify opportunities.
- Google Algorithm Changes: The Google Algorithm Changes tool enables you to track when there have been changes to the Google algorithm. This feature can help you understand why your website’s traffic or rankings might have changed
- Search Demand Trends: This tool allows you to see how the demand for a particular keyword has changed over time.
- Google Organic CTR: With this tool, you can see how often your website appears in Google search results and how often searchers click on your listing.
| 👍 Pros | 👎 Cons |
|---|---|
| Wattspeed feature to analyze your site’s performance. | It could do with better documentation. |
| Google Algorithm Changes feature. | The interface can be a bit overwhelming for beginners. |
| See search-demand trends for better targeting. | |
| One of the few tools to show you the Google Organic click-thru rate (CTR). | |
| It is fairly priced for the features it offers. |
Key Specs:
Mobile Specific Tracking: Yes
Name of Search Engines Tracked: Google, Bing, Yahoo, Yandex, Baidu, DuckDuckGo
Location Covered: International
Features Snippet Tracking: Yes
SERP Position Tracking: Yes
Ranking update frequency: Daily, Weekly, Bi-weekly, Monthly, or Manually (On-demand)
Page Changes Monitoring: Yes
Keyword Research: Yes
API Support: Yes
Competitor Intelligence: Yes
Free trial: 30 Day Free Trial
Monthly Fee: $49 per month after the free trial.
How to Get it Free
- Start your free 30-day trial.
- You can cancel the trial at any time at no cost. You can also upgrade to a paid plan.
Frequently Asked Questions
❓ What is a keyword rank checker?
A keyword rank checker, also known as a website rank checker, allows you to track the progress of your website’s ranking for specific keywords over time. It is essentially a Google rank checker and a vital tool for any SEO campaign, as it allows you to monitor your progress and identify any potential issues early on. Rank checkers work by crawling the web and collecting data on where your website appears for each keyword.
This data is then analyzed and presented in an easy-to-understand format, typically as a line graph. While there are many different free SEO tools to check your keyword rank, it is important to find one that offers comprehensive features.
Some advanced rank checking tools include additional features such as competitor analysis, multilingual support, and reporting capabilities. These features make them a valuable resource for anyone looking to improve their online marketing efforts.
🏅 What are some of the best free rank checking tools?
Website ranking information is helpful for businesses and web admins who are trying to optimize their website or content for higher placement in search engine results. Some of the best free rank checking tools include:
- Semrush
- Ahrefs
- Serpstat
- SE Ranking
- Moz
- AccuRanker
❗ How to Select an SEO Ranking Checker for my Business?
There are a few things to consider when choosing an SEO ranking checker for your business.
- The size of your business: If you have a large website with many pages and keywords, you will need a more comprehensive rank checker tool that can handle this amount of data.
- Your budget: There are both free and paid rank checkers available. While the free options may be sufficient for small businesses, larger businesses may need to invest in a paid tool.
- Your level of expertise: If you are new to SEO, you may want to choose a rank checker with a user-friendly interface and helpful documentation, such as Moz or SE Ranking.
🌟 How To Use Our Keyword Rank Checker?
To use most of the keyword rank checkers listed above, simply enter your website URL and the keywords you wish to track in the area provided. The tool will then analyze your website’s position in Google search results for each keyword and display the results in an easy-to-understand format. You can use this data to monitor your SEO progress and identify potential issues.
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