Marketers, we’re going to tell you all about influencer marketplaces in this review.
Are you’re still manually searching on Instagram, answering numerous DMs, and vetting hundreds of unqualified influencers?
Stop right now.
Influencer marketplaces and platforms are great solutions to reducing the amount of time spent on profiling and connecting with new influencers – time that can rather be channeled into optimizing your campaign.
And because we’re all about saving you time, we’ve reviewed 14 top influencer marketplaces and platforms for 2022just for you!
What Do Influencer Marketplaces Offer?
An influencer marketplace is basically an online platform that connects marketers with influencers in similar industries or social channels. For example, you can find a marketplace just for Instagram fashion influencers, or a YouTube influencer marketplace just for foodies, or a single marketplace to search for both.
Many of these are self-serve influencer marketing platforms, which means that you can manage influencer campaigns in-house instead of using an agency.
Some influencer marketplaces have the added benefit of being part of larger influencer platforms and marketing tools, making them full end-to-end solutions. We’ll also discuss the benefits of going with an influencer marketing agency vs using influencer marketplaces and platforms at the bottom of this article!
How We Selected and Rated These Platforms
Introducing the P2Pmarketing Rating! Our ratings are based on the following criteria:
- User reviews from top software review sites
- Personal experience with the platform
- Demos or trial experiences
- Price ranges
- Product features
- Added value
- Functionality
- Overall satisfaction with the tool or platform
Now, let’s get back to our list 🙂
The 14 Best Influencer Marketplaces & Platforms
1. Intellifluence
Intellifluence is a large warm contact influencer marketing network, specializing in influencers ranging from peer level micro-influencers up to minor celebrities with millions of followers. As a platform-agnostic network, their flexibility on channels leads to a wide variety of use cases from Amazon to YouTube.
Whereas some influencer networks are merely large databases of scraped contacts which have never been verified, Intellifluence differentiates by vetting through an opt-in process that requires self-categorization of interests, pricing guidelines, and profile ownership verification. Outreach to Intellifluence influencers, therefore, carries a much higher response and engagement than the typical cold email contacts of years past.
Their influencer discovery, messaging tools, and payments process are all built into the platform so you never have to rely on external tools to manage your campaigns.
They don’t require any lengthy commitments, minimum budgets or spends, making it an easy platform to scale up and down on.
Pros and Cons:
Pros: Intellifluence offers the best dollar-to-real influencer ratio. With very affordable plans starting at $99/mo with a large and growing influencer base, they are confident that when you consider the competitive and flexible plan pricing mixed with the size and quality of influencer network, you’ll find that Intellifluence truly is the best dollar-to-real influencer ratio in the business.
Cons: Don’t offer a free trial (Tip: to access a 30-day free trial you need to remember to use the coupon FREEMONTH when signing up)
Channels: Amazon, Blogs, Facebook, Instagram, LinkedIn, Pinterest, Podcasts, Reddit, Soundcloud, TikTok, Twitch, Twitter and YouTube.
Website:https://intellifluence.com
P2Pmarketing Rating: 9/10
2. NoxInfluencer
NoxInfluencer is a comprehensive influencer marketing platform for global marketers, from giant brands to small agencies or individuals. With a mission to make influencer marketing easier, NoxInfluencer streamlines the whole workflow of influencer marketing for both sides, advertisers and influencers.
Also, NoxInfluencer is also a platform where YouTubers, Instagrammers, and TikTokers can earn more sponsorships and make content monetization easier.
NoxInfluencer has dedicated itself to this niche, and over the past five years, it has helped thousands of brands and influencers achieve growth.
As a one-stop marketing solution provider, NoxInfluencer covers social media influencer discovery, marketing campaign management, influencer relationship management, and social media analytics.
NoxInfluencer is backed by a global social media creator database, which is dynamic and updated in real-time, of more than 30 million influencers across YouTube, TikTok, and Instagram.
The platform makes it easy to find the right influencers for your campaign with fine-grained search filters, niche and brand tags, and advanced influencer data analytics, as well as global top influencer rankings by niche and location.
Pros & Cons:
Pros:With NoxInfluencer, you can find any influencers on social media with its advanced search engine and massive dynamic database. There are over 200,000 verified real influencers and hundreds of partnered MCNs on it to make sure you can establish valid partnerships with social celebrities. And its smart social media analytics offer deep insights into your marketing campaigns.
Cons:Don’t offer a free trial. Its free plan has limited features to use and limited data to access.
Channels:YouTube, Instagram, TikTok.
Website:https://www.noxinfluencer.com/brand-marketing
P2P Marketing Rating:9/10
3. Afluencer
Afluencer is the easiest influencer platform to get started with. Brands can start with the app’s generous free plan and get an account up and running in just minutes. No need to talk to a salesperson (Live chat, phone and email support is available for free and paid users).
You post a “Collab” opportunity and Afluencer does the recruitment. In the Collab you specify what type of influencer you are looking for—interest(s), social channel(s), demographics, followers, and more.
Post the Collab in minutes and you’ll start receiving applications from qualified influencers in just a few hours. It’s easy to evaluate your influencer candidates and when you approve an influencer, an intro is made and you can direct message your new partner from within the platform.
You can also search the influencer directory and send invites to influencers. When they approve your invite, you’ll be able to direct message them and coordinate your Collab.
Pros and Cons:
Pros: Afluencer is a “high engagement” influencer base. It is quick and easy to get started. You can post a collab in minutes and relevant influencers will come to you, which takes a huge amount of the leg work out of finding the right influencers for your campaign. The platform makes evaluating, approving, and contacting influencers easy from within the platform. Alfuencer offers a generous free plan and great customer support via live chat, phone, and email.
Cons: There are fewer influencers in their directory than some older apps. Channels are limited to major social media channels.
Channels: Instagram, TikTok, YouTube, Twitter, and Facebook
Website: https://afluencer.com/#/brands
P2PMarketing Rating: 9/10
4. Influencity
Influencity’s platform is an easy and intuitive influencer marketing solution that allows full end-to-end campaign execution. This software has one of the biggest databases we’ve seen in the market, with more than 70M influencers, and offers accurate influencer analysis that helps brands and agencies across the world (they currently have clients from over 35 different countries) successfully manage their campaigns basing their decisions on data.
One of their strengths relies on how complete their influencer analysis is, something that helps marketers improve their strategies when working with influencers. This analysis includes influencers’ KPIs, fake follower detention, interests, or brand affinity among others. Influencer’s audience data is also provided: demographics, interests, brands affinity, and an analysis on their audience overlapping, which is very useful when deciding on a group of influencers.
Their competitive prices have allowed brands and agencies to use the software regardless of their size, and some well-recognized names are known to be their clients like Johnson & Johnson, Nestlé, or Reprise and Havas. It definitely seems like Influencity is becoming a key ingredient when it comes to working with influencers.
Pros and Cons:
Pros: Influencity currently offers one of the biggest influencer databases in the market and has a very powerful search engine that works worldwide. Since they don’t interfere in the influencers hiring process, it gives you complete freedom when contacting and negotiating with influencers. Also, they offer several ways of contacting their support team (online chat, phone and email) so you can ensure you’re getting the most out of your plan, which can be fully customized to match your company’s needs.
Cons: Communication with influencers has to be done out of the platform for the moment, however, it seems like this functionality should be available soon.
Channels: Instagram, Youtube, Tiktok and Twitter.
Website:www.influencity.com
P2PMarketing Rating: 9/10
5. Fourstarzz Media
Fourstarzz Media platform is built for the needs of small and medium-sized companies. They have a strong focus on nano and micro influencers.
They are unique in giving unlimited access to more than 700 000 pre-qualified influencer profiles, including access to unlimited detailed influencer reports. Each report includes follower quality ratings, audience details (gender, age, location) and more.
Their filter functionality is based on demographics, location, language, interests, reach, engagement, estimated price and more.
The platform’s search allows hashtag searches, keyword searches in bio, and brand affinity searches. You can control your campaign progress by using the in-app campaign tracking tool, as well as compare influencers.
Pros and Cons:
Pros:Fourstarzz Media offers the highest value for the lowest price. The unlimited access combined with the price point and the quality of the data base. The subscription is monthly based and cancelable anytime. It is really easy to use.
Cons: Don’t offer a free trial.
Channels: Facebook, Instagram, YouTube, Twitter and Blogs.
Website: https://www.fourstarzz.com/
P2Pmarketing Rating: 7.5/10
6. Heepsy
Heepsy is a great influencer marketing platform with authenticity and real influence as the major value proposition. With a network of both micro-influencers (as low as 5k followers) and macro-influencers, Heepsy provides all you need to find, launch, and measure your influencer campaign.
With a slick design and overall great user experience, it is super easy for the average joe to find the right influencers, contact them, and build a long-lasting relationship.
Heepsy has a high spot on our list because it allows you to create a completely free account for an unlimited time – which makes it among the few influencer platforms out there that you can use for free!
Pros and Cons:
Pros: Their top 2 advantages are their price and their database. Heepsy is one of the most affordable influencer software options and their database, with almost 8 million influencers, makes them one of the biggest influencer databases in the market.
The software also provides advanced targeting options such as demographic, location, keywords, or metric targeting. The tool helps you to easily identify well-performing influencers and create bonds with them.
Cons: The free plan is very limited. Limited Youtube data.
Channels: Instagram, Youtube, Tik Tok, Blog, Facebook, and Twitter
Website: heepsy.com
P2Pmarketing Rating: 8/10
Hidden Content
7. HypeAuditor
HypeAuditor started in 2017 as a fake follower and engagement auditor. Since then, it has dominated this market with extremely accurate results.
Due to the unique data the company possesses, they decided to launch their own influencer marketplace. You can use their discovery product to find authentic influencers that resonate with your brand values.
You can launch influencer campaigns, track the performance of your Instagram and YouTube account and individual campaigns all on the same platform.
Pros and Cons:
Pros: The platform has great UX. You can see how many fake followers influencers have and their real engagement rate. It helps a lot in finding the right influencers. The main selling proposition is the rich data they have on each influencer and their superb analytics.
Cons: Limited to Instagram and YouTube. You can’t contact influencers via the platform.
Channels: Instagram and YouTube.
Website: hypeauditor.com
P2Pmarketing Rating: 7/10
8. IZEA
We’ve referenced IZEA a few times on this blog, and it’s no coincidence, because they are one of the most popular influencer marketing platforms around. IZEA has been around since 2006, and so if your company is looking for “platinum” services, this is it. Another added benefit is their pricing, which starts at a free or light option and allows brands to upgrade or scale up for more features.
Pros and Cons:
Pros: IZEA offers all the benefits of an established influencer marketplace, with all the premium features of an Influencer Relationship Management and Campaign Management tool, PLUS brilliant analytics.
Cons: You’ll need to invest the time into mastering the platform to really take advantage of all it has to offer, not really a con, but if you’re looking to quickly onboard a new tool keep in mind that you might require a few tutorials.
Channels: Facebook, Instagram, YouTube, Twitter, LinkedIn, Tumblr, WordPress and numerous other blogs.
P2Pmarketing Rating: 8/10
9. Webfluential
Webfluential is one of the leading global influencer marketplaces. The platform is unique in its in-depth focus on helping influencers and creators with quoting, proposals and analytics. Like Famebit, they charge a 10% fee on approved, published campaigns and it’s free to sign up as an influencer or list your campaign proposal.
Pros and Cons:
Pros: All influencers in this marketplace are vetted and approved by Webfluential, making it a safe option free from fake profiles.
Cons: Their influencer pool is limited but growing, and the search functionality could be a little more precise.
Channels: Facebook, Instagram, YouTube and Twitter.
P2Pmarketing Rating: 8/10
10. Scrunch
Scrunch has an impressive line-up of brands such as RedBull, Vogue, Subway, and GQ. This influencer marketing platform has over 20-million influencer profiles and over 10-billion posts indexed by their algorithm.
Pros and Cons:
Pros: The free/starter option is actually quite generous in that you can actually run a campaign (with some limited functionality, but it’s enough to get started).
Cons: Search accuracy. Users mentioned the search functionality needs some improvement, especially for when you’re going into multiple filters such as location and industry.
Channels: Facebook, Instagram, Twitter, YouTube, and top blogs.
P2Pmarketing Rating: 7.5/10
11. Pitchbox
“Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use.” – Brian Dean @Backlinko
Pitchbox is a highly rated influencer and link outreach platform used for influencer marketing and SEO. What makes this platform quite unique is its integration with SEO solution providers, such as Moz, SEMRush, and Ahrefs for truly great data-driven insights.
Pros and Cons:
Pros: Many online reviews noted an uptake in conversions from using Pitchbox. In addition, their fantastic search functionality and audience targeting have received many positive reviews.
Cons: Like many enterprise-level multi-purpose software, it has a steep learning curve and requires some dedicated time to get to know the platform in order to see the real benefits.
P2Pmarketing Rating: 8/10
12. Klear
Klear is a social media influencer marketing platform with an enormous database of 900-million influencers in over 60,000 categories according to Influencer Marketing Hub.Microsoft, Unilever, Huawei, Coca-Cola, and Kayak are among the top companies using Klear for influencer discovery and management.
While it’s obvious that this platform is well suited to large, global, agencies and brands, if you’re an early stage startup, they do offer a brilliant startup plan for companies under 20 employees.
Pros and Cons:
Pros: The sheer depth of data and insights on this platform outshines many other similar influencer marketplaces and platforms. We also love that there is a startup plan to make the platform more accessible.
Cons: Users cited search precision and pre-defined categories as potential issues when it comes to pinpointing the right influencers.
Channels: Facebook, Instagram, Twitter and YouTube.
P2Pmarketing Rating: 9/10
13. Julius
Julius is an influencer marketing platform with roots in sports endorsem*nts. The platform offers end-to-end campaign management with over 50 impressive search filters for some very precise influencer research. A really handy feature on the agency plan is that you can separate projects for each client.
Pros and Cons:
Pros: Julius has 50 search filters, allowing you to really narrow down your influencers – which will come in handy with an influencer database of over 100,000 people.
Cons: The annual fee might be quite high for small to medium business or those who are looking to experiment with the tool for a few months.
Channels: Facebook, Instagram, Twitter, YouTube, Twitch and Pinterest (Julius is a Pinterest Partner).
P2Pmarketing Rating: 8/10
14. Activate
Activate is an end-to-end influencer marketplace and influencer platform with an added layer of human expertise.
The marketplace boasts a range of famous influencers, models, sport stars and other celebrities. Tinder, Walmart, Apartment Therapy, and H&M are just a few top brands using Activate’s influencer solutions.
Pros and Cons:
Pros: The human involvement in the platform shows in the amount of positive reviews praising the Activate in-house team, who help with identifying and pitching to influencers. Casting decks are a helpful feature for creating and customizing pitch decks for influencers, based on readily available data. If you’ve ever had to manually compile an influencer pitch deck, you’ll know what a life-saver a tool like this can be!
Cons: Most reviewers mentioned a lack of functionality to create custom reports, while influencers themselves noted that the rates were quite low compared to other marketplaces or going directly to brands.
P2Pmarketing Rating: 8/10
Influencer Marketplaces, Platforms, or Agencies?
Back in 2015, there were just 190 influencer platforms and agencies. This grew to 335 in 2016, 420 in 2017, and 740 in 2018 – more than twice the number that existed just two years previously. ~ via @influencerMH Click To Tweet
You know it’s time to scale your influencer marketing efforts, but what solution should you go with? At the end of the day it really depends on your own resources, budget, and objectives. While using a platform might suit a savvy, dedicated in-house team, an agency would be better suited to companies with a small, lean marketing team without in-house skills.
Benefits of Using Influencer Marketplaces and Platforms:
- Self-service marketplaces and platforms put the power in your hands.
- Great for a savvy in-house team.
- More affordable since you’re only paying to use the platform.
- Monthly subscriptions make it even more cost-effective if you’re only running a few small campaigns a year.
- Gives you direct access to influencers or their representatives.
- First hand access to campaign performance and real-time analytics.
- No lag or lead time to implement changes to your campaign whenever you want to.
Benefits of Using an Influencer Marketing Agency:
- While influencer platforms save you money, an agency will truly save you time by taking most of the manual work off your hands.
- Let the experts handle it. Agencies have specialists who take care of your outreach, management, optimization, and reporting.
- Agencies have access to a wider network with established relationships, meaning they’re able to negotiate rates that are normally fixed on marketplaces.
How to select an influencer marketplace [Infographic]
Ready to make your decision? The folks at IZEA have a great infographic to help you get started on how to select an influencer marketplace.
Our Two Top Picks
While picking an influencer marketing marketplace can be quite tricky at first, take the time to demo and trial your short list of chosen platforms, and take full advantage of the expertise of the customer success teams. We’ve picked 2 favourites from this list:
For large agencies or startups: Heepsy is a fantastic option for large global agencies who require a robust platform and incredible depth of analytics. The fact that they offer an affordable plan makes it even better, we love that they offer this kind of access to up-and-coming small businesses.
For the mid-sized company with some skills in-house: Fourstarzz is a great option for the company with an in-house team that needs an extra layer of customer support and studio (execution) support. We’re particularly impressed with the newer features such as the Casting Deck for influencer pitches.
References
Top 25 Influencer Marketing Platforms and Marketplaces: https://kevintpayne.com/top-25-influencer-marketing-platforms/
Should You Invest in an Influencer Marketing Agency or Platform? https://mention.com/blog/influencer-marketing-agency/
8 Influencer Marketing Platforms to Amplify Your Campaigns: https://influencermarketinghub.com/8-top-influencer-marketing-platforms/
Capterra: https://www.capterra.com
G2Crowd: https://www.g2.com/
Frequently Asked Questions
What are the top influencer marketing platforms?
Our top, reviewed influencer marketing platforms for 2022 include: Intellifluence, Influencity, Afluencer, Fourstarzz Media, Heepsy, HypeAuditor, IZEA,and Webfluential. Interested in seeing the full list and why these platforms were selected? Check out our article, uncovering all the details behind these amazing influencer marketing platforms.
What are influencer marketplaces?
An influencer marketplace is an online platform that connects influencers with marketers in similar industries or social channels. For example, you can find a Youtube influencer marketplace just for gamers or another one for food lovers. Interested in seeing what the best influencer marketplaces are- have a look at our full article review.
What social media channels are best for influencer marketing?
The top social media channels for influencer marketing are: Instagram, Youtube and Tiktok, with Instagram being the most popular one among these channels. Youtube and Youtubers are gaining more and more popularity and are projected to surpass Instagram in terms of influencer marketing budget in the next few years.
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