10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (2024)

10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (1)

If you want your online business to succeed, you can’t rely on people finding your website by chance. You need an SEO strategy to ensure the quantity and quality of website traffic, and to increase exposure for your brand. This strategy should include generating backlinks through guest posts and monitoring backlinks of both your website and your competitors’ sites.

Backlink monitoring tools make this process faster and more straightforward. With these tools, you can track which sites have linked to you, check if the links are good or bad, and monitor the distribution of anchors to ensure that Google doesn’t penalize your website.

There are many tools available in the market. I’ve put together the best ten for those on a limited budget. First, here’s a quick summary:

SoftwareStarting FromBest Thing About ItBiggest Problem
Backlinkseo.com$10 a monthDetailed analysis of backlink profileCan’t identify which anchors are best for each page (though this feature will be added soon)
OpenLinkProfilerFreeGives definition of each SEO term for SEO newbiesLimited number of backlinks displayed
SEO Spyglass$124 a yearWorks on any operating systemNot web-based; Needs to be downloaded
Rank SignalsFreeDisplays site’s social sharing metrics and Alexa rankAllowable daily query limited
MoonSearchFreeGives description of site with backlinkTechnical terms not defined
Ahrefs$7 for seven daysDoes quick backlink analysisPaid plans are expensive
Monitor Backlinks$25 a monthVery user-friendlyDisavow tool doesn’t always work
Backlink WatchFreeAllows monitoring of up to 1000 linksNo option to export reports
SE Ranking$39 a monthGives dates backlink was first discovered, checkedLags occasionally
GoingUp’s Link DiagnosisFreeFreeOnly basic information provided

With that out of the way, we’ll look at each tool in turn to decide which one is the best overall. Let’s get started!

10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (2)


Backlinkseo.com is a great SEO tool. It gives a detailed analysis of your website’s backlink profile, allowing you to optimize your strategy. It analyzes link distribution, so you know which pages have enough links and which need some additional focus. Backlinkseo.com will also soon have an automated algorithm that can help you identify which anchors are the best for each page.

Backlinkseo also monitors the status of your backlinks. If a link changes from do-follow to no-follow or is removed, you’ll receive a notification.

The auto backlink import is a cool feature, too. You can connect to your Google Analytics and Google Search Console account, automatically importing traffic-driving backlinks.

Backlinkseo.com offers a free trial (though you do have to create an account.) It has four paid plans to choose from. The Solo plan, which monitors up to 1000 backlinks, costs just $10 per month. Then there’s the Startup plan ($25 per month for 2500 monitored backlinks,) the Business plan ($49 per month for 5000 monitored backlinks,) and the Agency plan ($99 per month for 10,000 monitored backlinks.)

For the features and detailed analysis on offer, Backlinkseo is excellent value.

10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (3)


OpenLinkProfiler is a free link research tool. Simply enter the relevant domain in the search field and voila! OpenLinkProfiler tells you how many unique links from other websites point to your site, how many point to the homepage, and which are trusted links. It also gives an overall link influence score, which it calculates based on the quality and quantity of links.

OpenLinkProfiler will give you the specific anchor text and link destinations for each link. The quantity of no-follow and no-index links are also specified in the analysis. If you’re not sure what a term means, just hover the cursor over the word, and the tool will give you a short definition.

OpenLinkProfiler only allows you to track 100 backlinks in total. You also can’t see the full URLs of the pages that link to you unless you create an account. Fortunately, like the rest of OpenLinkProfiler’s service, creating an account is free.

10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (4)

SEO Spyglass

Although it’s new software, SEO Spyglass gives excellent results. This tool monitors the websites competing for your keywords and analyzes their backlinks using over 400 different search engines.SEO Spyglass calculates each link’s value and tells you which ones drive the most traffic to your competitor.

SEO Spyglass works on any operating system and can optimize sites in any language. The tool itself is also available in multiple languages.

You can download SEO Spyglass and analyze up to 1100 backlinks for free. You need to upgrade to the paid version to export your results. The SEO Spyglass Professional for website owners and webmasters costs $124 a year. The Enterprise edition, which costs $299 a year, is ideal for SEO experts and companies.

10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (5)

Rank Signals

Rank Signals is another free tool that can help with your link-building. Just type in the domain name of the site you want to analyze. You’ll see the page rank, unique domain links, and Alexa traffic rank. Rank Signals also shows the site’s sharing metrics across social media platforms such as Facebook and Twitter.

You can use RankSignals to search out any bad or spammy links. It also tags the no-follow links that are discounted by search engines.

Once you exceed the daily query limit, you can get further access by setting up a free account. You can also download the useful Quick SEO Chrome extension.

10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (6)


MoonSearch is a free backlink monitoring tool that gives you a list of all the sites which backlink to yours. There are two ways to view a website’s backlink profile: a standard SEO analysis, or a specific backlink analysis. I recommend using this second option if your focus is exclusively on backlinks.

The backlink results are sorted from highest to lowest Moon Rank. You can also choose to sort them based on PageRank or Alexa ranking. MoonSearch tells you the reputation of each result based on Yahoo and Dmoz catalogs. If you click on a result, you get a useful description of the website and its provider.

MoonSearch is simple to use, and its at-a-glance results chart makes it ideal for SEO newbies and professionals alike.You can track your link acquisition so you can make money blogging.

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Ahrefs is one of the most popular backlink monitoring tools on the market. It can crawl 4.1 million pages per minute, meaning you can see lost, new and broken backlinks almost immediately. Unlike any other tool on this list, Ahrefs can detect backlinks in JavaScript as well as traditional HTML.

There’s also no need to guess why some backlinks suddenly dropped out of your site – Ahrefs gives you the reason so you can make the necessary adjustments. If you’re new to SEO, Ahrefs offers a comprehensive library of free resources and learning materials.

Ahrefs offers a 7-day trial for $7, and when your trial is up, you can choose between the Lite and Standard plans. The Lite plan is ideal for solopreneurs and freelancers and costs $99 per month. The Standard plan is best for SEO consultants and in-house marketers and costs $179 per month.

10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (8)

Monitor Backlinks

Monitor Backlinks is a user-friendly tool and provides all the backlink analysis information you need in a simple dashboard. This tool makes it easy to identify websites to contact for outreach and link-building. And if a site removes your link, Monitor Backlinks will let you know.

Monitor Backlinks will notify you of new links to your site, meaning you can disavow the spammy backlinks that can harm your SEO. However, some users have complained that the disavow tool doesn’t always work. This tool can also show how changes in your backlink strategy affect your Google ranking over time.

Monitor Backlinks offers three paid plans. The Starter plan allows you to monitor 2500 links and one domain for $25 per month. The Plus plan, at $47.40 per month, lets you monitor up to 12500 links and two domains. The Professional plan is $89.91 per month and allows you to monitor up to 25000 links and four domains.

10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (9)

Backlink Watch

You can monitor up to 1000 links for free with Backlink Watch. Unfortunately, this tool doesn’t allow you to export or save your backlink reports.

Otherwise, Backlink Watch performs well. It provides information about the quality and quantity of links pointing to your website as well as specifying anchor texts, PageRank, and total outbound links on a page.

Backlink Watch is a great starting point for beginners who are just starting to get the hang of SEO. But if you’re an SEO specialist, you’ll be better served by other tools that provide more in-depth reports.

10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (10)

SE Ranking

SE Ranking specializes in keyword research, giving you real-time rankings of your website’s keywords across search engines. It also offers a backlink checking and monitoring tool that performs well, although it lags occasionally.

SE Ranking analyzes each backlink across 15 SEO parameters. These include the anchor text, the IP address of the linking site’s server, the number of no-follow and do-follow links on the page, and the Alexa rank. This tool can also tell you the date a backlink was first discovered and the date of the last backlink check.

SE Ranking offers a 14-day free trial (you need to create an account first.) It has three paid plans: Optimum, Plus, and Enterprise. The Optimum plan costs $39 per month and allows you to monitor up to 5000 backlinks for ten websites. The most popular plan, the Plus plan, costs $89 per month to monitor up to 25,000 backlinks for an unlimited number of sites. The Enterprise plan costs $189 per month and covers 75000 backlinks for an unlimited number of websites.

10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (11)

GoingUp’s Link Diagnosis

GoingUp’s backlink monitoring tool is free, but you need to create an account. This tool will keep track of all your inbound links and check where they’re coming from. Just enter the URL of the site you want to analyze, and you’ll get relevant information such as PageRank, anchor text, link strength, and link location.

Link Diagnosis has relatively limited functionality. It’s okay for a basic backlink check, but if you’re doing more in-depth SEO analysis, you’ll want to look elsewhere. SEO professionals will not find this tool sufficient for their needs.

And the Winner Is…

Now that we’ve looked at the ten best backlink monitoring tools on the market, I’m sure you’re wondering which is the best one overall.

After looking closely at all of these tools, I’ve concluded that Backlinkseo.com is the best backlink monitoring tool. Although many of the listed tools are free, they provide only limited information or only allow you to monitor a limited number of links.

Backlinkseo.com provides all the data you need to improve your SEO efforts. Its detailed analysis is second to none, and the integration with Google Analytics and Search Console is particularly useful. And for just $10 per month to monitor up to 1000 links with the Solo plan, Backlinkseo is excellent value.

You must decide which tool is the best for your needs. But whether you’re an SEO professional or just starting, Backlinkseo is the one I would recommend.

For more useful tools for online business owners, check out our guide to thebestaccounting software, and the bestblogger outreach software. You might also want to check out our roundup of thebestblog title generator.

Hope you like our content. If you feel you have a solution that should be on this list, shoot us an email. We want to make our articles as comprehensive as possible.


10 Best Backlink Monitoring Tools for Managing Your Website - Launch Space (2024)


How do I track backlinks to my website? ›

How to find and check backlinks?
  1. Step 1: Navigate to Link Explorer. ...
  2. Step 2: Enter your competitor's URL. ...
  3. Step 3: Navigate to the "Inbound Links" tab. ...
  4. Step 4: Export backlink data into . ...
  5. Step 5: Compile backlink . ...
  6. Step 6: Sort all backlinks by Page Authority. ...
  7. Step 7: Review all linking sites for opportunities.
Aug 10, 2017

Which SEO tool is best for finding backlinks of website? ›

Top 6 Free Backlinks Tools
  • SEO SpyGlass. ...
  • Google Search Console. ...
  • Seobility. ...
  • Ahrefs. ...
  • SEO Review Tool. ...
  • Small SEO Tool. ...
  • SEMRush. ...
  • SE Ranking Backlink Checker. SE Ranking Backlink Checker is a powerful tool that enables website owners and digital marketers to analyze the backlink profiles of their sites and their competitors.
Feb 24, 2023

Which tools would you use to check the number of backlinks to your website? ›

Ahrefs is another powerful keyword research tool. Like SEMRush, it's easy to use. It'll give you an overview of your chosen domain, and you can drill down to look at lots of details of backlinks. Ahrefs also makes it really easy to see backlinks that you've lost.

Can you list 3 types of backlinks? ›

9 Best Types of Backlinks
  • Editorial Backlinks. ...
  • Backlinks From Guest Blogging. ...
  • Backlinks in Business Profiles. ...
  • Backlinks from Webinars. ...
  • Free-Tool Backlinks. ...
  • Acknowledgment Backlinks. ...
  • Guest Post Bio Links. ...
  • Badge Backlinks.
Feb 6, 2023

Can you track backlinks in Google Analytics? ›

You can find and check backlinks in Google Analytics 4 (called referrals) in the Traffic acquisition report under Acquisition. The report can be filtered to display exclusively referral traffic.

What is a backlink checker? ›

A backlink checker can help you monitor your backlink profile so you are immediately notified should any poor-quality sites link to you. It also provides understanding of potential link building opportunities so that you can gain more positive inbound links that will benefit your site.

Which is the most powerful backlink checker? ›

The most powerful backlink checker

Ahrefs has the second most active web crawler after Google, which means we have the best backlink database in the industry. Our backlink index is updated with fresh data every 15 minutes.

What are high quality SEO backlinks? ›

In search engine optimization, a quality backlink refers to a dofollow backlink within the body text of a page on a high-quality website that is relevant to your topic that points to a page on your website. The highest quality backlinks use relevant keywords within the anchor text of the links.

How many backlinks are good for a website? ›

A website should have 40 to 50 backlinks to the homepage and 0 to 100 backlinks to each individual web page to be competitive for SEO. However, the PageRank scores of those backlinks are important because the higher their value, the fewer links are needed to boost overall rankings.

Which tool gives backlinks data? ›

Ahrefs. Ahrefs is a powerful backlink checker tool that allows users to analyze the backlinks of any website. With Ahrefs, you can see the number of backlinks pointing to a website, the quality of those links, and the top referring websites.

Which tool allows you to compare backlinks? ›

Backlink Analytics on Semrush gives you the ability to study your and your competitors' backlink profiles and make comparisons between multiple domains side by side.

What are harmful backlinks? ›

What Are Toxic Backlinks? As you might expect, toxic backlinks are ones that hurt your website's reputation in Google's eyes. Many of these types of links have their origin in black hat SEO tactics, unethical attempts to game the search engine algorithm to get higher rankings.

What are Tier 1 backlinks? ›

First-tier links are your regular backlinks that point directly to your website. These links should be beyond reproach. First-tier links should be editorially placed within unique copy, as well as fit other criteria for backlink quality.

What is a powerful backlink? ›

So, in summary, a high-quality backlink is one that is natural, highly reputable and highly relevant. While high-quality backlinks pass the most value, you can still get good momentum through medium-quality links, and you want to avoid low-quality/spammy links at all costs.

Does Google still use backlinks? ›

You're probably well aware that there are dozens of Google ranking factors. If you're at all interested in link building, you probably know that backlinks still matter in 2023. But did you know that backlinks continue to remain Google's most powerful ranking signal?

How do I manually check backlinks? ›

Step 1. Find a relevant page with lots of backlinks
  1. Site Explorer > enter a competing domain > Pages > Best by Links > add a HTTP 200 filter.
  2. Content Explorer > enter a search term > select “In title” from the drop-down (optional - it just usually gives more relevant results) > sort the results by the referring domains.
Oct 9, 2020

How do I track my backlink performance? ›

Toxic Backlink Workflow
  1. Check Trust Flow.
  2. Manually examine the site for relevant content.
  3. Check Research Grid Keywords to see if the site ranks for any keywords on Google.
  4. Check to see if any of those keywords are relevant to you.
Nov 15, 2019

Which backlinks should be avoided? ›

Links From Spammy Sites

It's ads irrelevant to you or sites that talk about illegal or predatory products. With spammy backlinks, it's no different. These are links back to your site from places you just don't want to be associated with your brand. It's usually more than that.

How do I find all backlinks to a website for free? ›

A Step-By-Step Guide To Finding and Checking Any Website's Backlinks
  1. Step 1: Open Up The Semrush Backlink Analytics Tool. ...
  2. Step 2: Enter The Domain Whose Link Profile You Want To Analyze. ...
  3. Step 3: Open Up The 'Backlinks' Tab To Dive Deep Into The Links. ...
  4. Step 4: Analyze Anchor Texts On The 'Anchors' Tab.
Nov 17, 2020

How do I know if my site has bad backlinks? ›

How to Identify Bad Backlinks for SEO
  1. Check if you received a manual actions penalty in Google Search Console.
  2. Analyze whether your keyword rankings were affected by an algorithm update.
  3. Download your backlink profile through Google Search Console.

Is link building same as backlinking? ›

Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.

What are 4 types of links used for Web design? ›

Here are some of the different types of links that you'll find across the web.
  • <a> Links. <a> links are one of the most important tags for SEO, and the majority of internal and external domain linking is achieved by using this HTML tag. ...
  • Image Links. ...
  • JavaScript Links. ...
  • Rel Links.
Jul 24, 2018

What are the best link building techniques? ›

11 effective link building strategies you can use to rank higher in search engines in 2023
  • Start with keyword research.
  • Use keywords in anchor text.
  • Commit to regular link building.
  • Build links from relevant websites.
  • Create infographics and other visual assets.
  • Create share-worthy content.
  • Use influencer marketing.
Sep 6, 2022

What is the best link checker? ›

10 Best URL Scanners to Check If a Link is Safe
  • URL Void. URLVoid is one of the best and most powerful online tools for URL scanning. ...
  • Criminal IP. ...
  • Sucuri SiteCheck. ...
  • Norton Safe Web. ...
  • Google Transparency Report. ...
  • IP Quality score. ...
  • Email veritas.
Jan 16, 2023

Do backlinks improve SEO? ›

Backlinks in SEO improve your rankings because they view the quality and quantity of the links as authoritativeness and votes of confidence from other websites. Therefore, the more backlinks your website has, the higher it can rank for search terms.

How much does a good backlink cost? ›

You should never spend less than $500 on a single backlink. The average top-quality backlink from an exclusive, high DR, high traffic, high authority domain will cost you $1000. Anything less and you are paying for bad quality domains, poor quality content, and poor services.

What is high quality SEO? ›

One of the main factors Google uses to define high quality SEO content is a high level of Expertise, Authoritativeness and Trustworthiness (E-A-T). According to its guidelines, "High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic."

What are the 2 quality factors for backlinks? ›

7 Factors That Determine A Quality Backlink
  • Page rank. A website's page rank is determined by a great number of factors that are then calculated to produce rankings for the Search Engine Results Page. ...
  • Follow vs no follow. ...
  • Anchor text. ...
  • The positioning of a link. ...
  • Domain authority. ...
  • Spammy links. ...
  • Quality and relevance of the site.
Jul 20, 2020

How do I find backlinks to my website on Google? ›

Search Console > choose your property > Links > External links > Top linked pages. By default, this report is sorted by Incoming links. That shows you which pages have the most backlinks. Sort by Linking sites to see which pages have the most links from unique websites.

How can I index backlinks quickly? ›

The Best Way To Get Backlinks Indexed
  1. Be Patient. Google usually finds and naturally indexes new backlinks. ...
  2. Submit Your Backlinks To Google. If your new backlinks are not indexed after those 2 weeks, ping each of them. ...
  3. Wait Another Week. ...
  4. Submit Your Links To A Link Indexing Service. ...
  5. Track Your Results.
Jul 30, 2022

How do you know if a site is good for backlinks? ›

What can you look out for when assessing the quality of a backlink?
  1. The Domain Authority Score. It's important to know the domain authority of the sites that you consider for link acquisition. ...
  2. The Domain Relevance. ...
  3. Search Engine Index. ...
  4. Trust Flow. ...
  5. Citation Flow. ...
  6. Branded Keywords and Anchor Text.
Dec 17, 2020

How do I track my website SEO? ›

How to Start Tracking SEO Performance
  1. Keyword Rankings. ...
  2. Backlink Growth, Quantity and Quality. ...
  3. Organic Search. ...
  4. Track & Analyze Your Lowest Organic Traffic Earners. ...
  5. Track Your Conversions. ...
  6. Track Behavior Flow. ...
  7. Time Spent on Page. ...
  8. Bounce Rate.
Jan 30, 2020

How many backlinks is good per day? ›

A website should have 40 to 50 backlinks to the homepage and 0 to 100 backlinks to each individual web page to be competitive for SEO. However, the PageRank scores of those backlinks are important because the higher their value, the fewer links are needed to boost overall rankings.

What is the best backlink strategy? ›

One of the most effective—and simple—ways to get backlinks is to do the so-called resource page link building. Resource pages are curated lists of links (i.e., resources). There are resource pages for pretty much any topic you can think of.

What is the best method to get high quality backlinks? ›

8 Smarter Ways to Earn Quality Backlinks
  • Replicate competitors' best backlinks. ...
  • Analyze competitors' mentions. ...
  • Build backlinks with infographics. ...
  • Guest blogging. ...
  • Build a solid internal linking structure. ...
  • Outreach and promote your best content everywhere. ...
  • Give interviews. ...
  • Broken link building.
Sep 30, 2022

What are toxic backlinks? ›

What Are Toxic Backlinks? As you might expect, toxic backlinks are ones that hurt your website's reputation in Google's eyes. Many of these types of links have their origin in black hat SEO tactics, unethical attempts to game the search engine algorithm to get higher rankings.

Does Google have an SEO checker? ›

Google Mobile-Friendly Test

One of the simpler Google SEO checkers, the mobile-friendly test tells you whether or not your site is mobile-friendly. It also tells you why or why not.

What is the best SEO tool? ›

10 best SEO tools for 2023
  • Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
  • Clearscope. Level: All levels. ...
  • Semrush. Level: Intermediate through to advanced. ...
  • Ahrefs. Level: Advanced. ...
  • Moz. Level: Beginner through to intermediate. ...
  • Surfer SEO. Level: All levels. ...
  • SE Ranking. Level: All levels. ...
  • WooRank.

What is the most important KPI in SEO? ›

Top SEO KPIs & Metrics to Track
  1. Conversion rate. Conversion rate, as well as your total number of conversions, are crucial SEO KPIs to track. ...
  2. Organic traffic / organic sessions. ...
  3. Click-through rate (CTR) ...
  4. Bounce rate. ...
  5. Load time. ...
  6. Keyword rankings / search ranking. ...
  7. Domain authority. ...
  8. Total number of backlinks.

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